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Case Study : Travelodge Hotel Assignment

   

Added on  2020-12-29

1 Pages1042 Words193 Views
Segmentation- It means focus on particular group of people. Here, Travelodge has segmentedmarket on basis of demographical factors which means according to income of people.Targeting- After segmentation, market should be targeted which is also an importantfactor. Travelodge Hotels has targeted market on basis of corporate and business class people.Positioning- It provide services throughout United Kingdom and created its position byproviding super rooms.SWOT Analysis of Travelodge HotelStrengthWeaknessesIt has brand value and image at market place.It serve quality services to their customers.Travelodge has good brand image but marketshare is limited.It is lacking latest technology adoption.OpportunitiesThreatsIt has great opportunity to expand its businessin other countries.By adoption of latest and new technologyTravelodge can provide quality goods andservices to their customers.Because of government instability, Travelodgehas to change its policies and rules.There is high competition available forTravelodge in market. Its competitors can beHilton Hotel, Hotel Premier Inn.Marketing BudgetParticulars1st Year 2nd Year 3rd year 4th Year5th YearInitial money60008500120001450018350Investment1200014000255003200013500Total1800022500375004650031850Marketing outlayPromotion65003200430033003000Advertisement20002100330022002000Direct selling40002500600030004000Total1250078001360085009000Implementation is process for putting plan or decision into effect. It is realization of application,executing idea, plan, design, model, specification.Monitoring and control is process of oversees metrics and tasks that are necessary for ensuring tobe authorised and approved project within time, scope and budget with minimum risk. It iscontinuous process that is performed throughout plan or project.Overview of Hotel Travelodge Hotel Limited is private company that operates in hospitality andhotels throughout United Kingdom. It was founded in 1985 headquarter in Thame,England which is second largest in hotel sector budget and third biggest chain in UK bynumber of bedrooms.Vision of HotelTo focus on providing high quality services to their customers.Mission of HotelTo enhance market, share and brand image by providing quality services.Goal and Objective of HotelThe goals and objectives of Travelodge Hotels Limited are:To increase market, share from 20% to 25% by 2020.To provide quality services which helps in satisfying needs of consumers.To enhance sell in next 5 years by 15%.To achieve vision and mission.MARKETING PLANIn any type of business, marketing plays an important role in maintaining loyalty, buildingbrand and attracting new customers. Hospitality marketing essentials is composed oftourism and travel for building brand identity. It segments hospitality industry based onhotels, resorts, restaurants, amusement parks, and use techniques to promote goods andservices.INTRODUCTIONSTP OF TRAVELODGE HOTELS LIMITEDHOSPITALITY MARKETING ESSENTIAL

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