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SWOT Analysis of Travelodge Hotel - Assignment

   

Added on  2020-10-22

2 Pages1240 Words196 Views
Particulars 1stYear 2ndYear3rdYear4thYear 5thYearInitial money 60008500120001450018350Investment 1200014000255003200013500Total 600022500375004650031850MarketingoutlayPromotion 65003200430033003250Advertisement22002100330022002000Direct selling 42002500600030004650 Total 1290078001360085009900MARKETING BUDGETStrengthsWeaknessesGood brand image atmarket place.Provide better qualityof services.As Travelodge isstrong brand but it haslimited market share.It does not adopt theadvanced technology.OpportunitiesThreatsIt can expand itsbusiness in to othercountriesIT can adopt newtechnology forproviding high qualityservices to consumers.High competition.Governmentinstability.SWOT ANALYSISSegmentation: Travelodge hotel segments itsmarkets demographically. It segments the marketaccording to income level of people. Targeting: The main targets of this hotel arebusiness class and corporate people.Positioning: It provides its services in UnitedKingdom and also positioning its services throughname “Super Rooms”.STPMarketing plan is a part of the business plan. It isoperational business documents for advertising and outreachto generate leads as well as reach to the target market. Overview of HotelTravelodge hotel is private company operatingin hotels in United Kingdom. It is second largest inbudget hotel and the headquarter is in United Kingdom.Vision of hotel“To provide the high quality services toconsumers and enjoy comfortably. ”Mission statement of hotel“To enhance brand image of hotel and enhancemarket share.”Goals and objectives of hotel:To satisfy needs of consumers by providing highquality services.To enhance market share from 25% through 2022.To maximise sells by 12% in next 3 years. MARKETING PLANMarketing is a procedure for getting the products orservices of company to customers. Hospitalitymarketing takes look at how the segments of hospitalitysector for an instance resorts, amusement parks,restaurants and use the techniques of marketing in orderto promote services or products.INTRODUCTIONHOSPITALITY MARKETING ESSENTIAL

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