Marketing Essentials

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• Marketing Plan
• References

Marketing mix helps the management in
organisation to formulate market plan for
improving brand recognition among customers and
competitors. Planning process in marketing is
developed & implemented after consulting with
top management, understanding the market or
customer trends and proper market research.
INTRODUCTION

Marketing plan:- This plan is formed by businesses to form marketing objective and
develop strategies to improve sales turnover of company and attain competitive advantage.
Continuous development of marketing plan assists the organisation in enhancing its brand
value and recognition in marketplace. It reduces the extra costs incurred by firms in
marketing and aids in targeting appropriate population.
MARKETING PLAN