Case Summary and Analysis: Oasis of the Sea

CASE SUMMARY AND
ANALYSIS OASIS OF THE SEA

TABLE OF CONTENTS
TABLE OF CONTENTS................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Case Summary.............................................................................................................................1
Part B...........................................................................................................................................2
Remedies......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The report will highlight the prospects of the case that is in regard to the Oasis of the sea. The
components of different management are put forth.
MAIN BODY
Case Summary
Business/Brand :
Oasis of the Seas is a cruise ship which is operated by the Royal Caribbean International.
It is one of the first ships of its kind. This ship was the ship which has the highest potential of
on-boarding passengers on the ship. The operator Royal Caribbean International is a world
known cruise line. It is the world's largest cruise line based on revenue and the second largest by
passengers onboard. Oasis of the Seas is ship which consists of all kinds of deck areas and the
experiences (Kizielewicz and Wolska, 2017).
Marketing offering :
The Oasis of the Seas is the ship which possess all types of luxuries available from
contemporary to super luxurious. The product was marketed aggressively creating various adds
displaying all the special features which the ship is offering. The ship is huge thus there are a lot
of passengers which gives the opportunity to offer various packages like family holiday packages
and honeymoon packages. Various activities like climbing, excursions, surfing and ice skating
are offered by the ship to attract potential customers.
Target market :
The UK is the second largest market for the cruise market, hence making the country a
potential segment. Holiday enthusiasts, adults looking for adventure and action in their life and
also families who are looking for a quality time discovering new places and new ports. The main
target for the cruise line are the first timers on a cruise ship and also the experienced ones who
are looking for new adventures. The customers are segmented as Explorers, Marines and the
Little Mermaids (Radic and et.al., 2020).
Customer Demand :
The most crucial want of every customer is to be worth the money and pocket friendly.
Oasis of the Seas offers different categories which are contemporary which is priced the lowest,
luxury and it goes to the super luxurious category. The customers tend to feel trapped while on
the ship, Oasis of the Seas has figured it out and conduct different activities while on board and
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