Contents INTRODUCTION...........................................................................................................................3 TASK 1............................................................................................................................................3 Adaptation and Standardization of The Marketing Mix..............................................................3 TASK 2............................................................................................................................................3 CBBE MODEL............................................................................................................................3 TASK 3............................................................................................................................................4 Integrated Communication Mix and Methods.............................................................................4 TASK 4............................................................................................................................................4 Measurement of Success..............................................................................................................4 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................4
CONCLUSION From the above file it can be conclude as The Ceylon roots international have the need to give proper information in terms of global busines environment for the formation of strategies to survive and flourish in perfect manner. Ceylon Roots offer a range of products like cinnamon quills and cinnamon powder has been promotes as ingredients with numerous health benefits with entering the international market with the new strategy of the penetrating pricing strategy product. Ceylon Roots consist of 3 directors and four staff members. There will be targeting customer satisfaction and quality of the service as objective and will be selling their products via their online website. The firm promotion strategy can be “above-the-line” and “bellow-the-line” as the usage social media to target different segment of people. The uniqueness of Ceylon cinnamon brand image and brand performance is about past 15 years in other markets with proven track record of all certifications receive as a recognition.The firm have the Brand resonance with Social engagements customers will indeed a very responsible organizations to respect out duties. The IMC for Ceylon Roots International Ltd will be suitable marketing communication methods are advertising, managing the public relations through publish articles on social media and social media marketing as making appropriate usage of hashtags, keywords and other phrases, uploading pictures of the product constantly. There have been using the differ marketing measure such as the Key Performance Indicators (KPI), ROI (Return on Investment), sales targets in order to have measuring the success meter. REFERENCES Books and Journals Online 3
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