Integrated Professional Skills in Digital Age

This report discusses the positive and negative use of internet in business and society, the threats faced by businesses and society, and compares two different unified communication providers. It explores the features, applications, and suitability of Vodafone and Three UK.

INTEGRATED
PROFESSIONAL
SKILLS IN DIGITAL
AGE

Table of Contents
MAIN BODY...................................................................................................................................3
Comparison of positive and negative use of internet to business and society............................3
Threats face by businesses and society.......................................................................................6
Comparison of two different unified communication providers and discussing their features,
applications and their suitability.................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Professional skills are those skills which are required in any field in order to get success.
It requires specific knowledge and proper code of conduct for any situation. It include various
dimensions such as problem solving discussion, project planning, updated knowledge and skills,
time management and planning skills etc. These are often known as soft skills which involves
people, decision making, communication skills (Huda and Teh, 2018). These activities are based
on the use of technology and these skills are important as it helps in managing the career success.
Nowadays, technology is getting ingrained as people do not think before using it and might use it
in wrong way. This report covers positive and negative use of internet with business and society
and also discuss various threats which are faced by both and for this, corrective measures are
taken. In addition to this, two communication providers are taken and their features, applications
and suitability are discussed.
MAIN BODY
Comparison of positive and negative use of internet to business and society
It is a global system which is used to by both business and society. For business purpose,
it is used to attract the customers and for society it helps in gaining knowledge through e-mails,
internet and many more (Ellaway and et. al., 2015). The usage of internet is depends on the
actions and objectives of the task or work. It is helpful as it provides relevant and useful
information for both the organisation and society. Hence, it influences both of them in positive
and negative way which are discussed below:
For Business

Internet brings lot of changes for the organisations which helps them in their operations
and smooth running of business. Internet brings transparency, simplicity and convenience for
business in their operational activities (Instefjord and Munthe, 2017) Despite of this, it also
impacts the business in negative way with various consequences which can damage the entire
sector of the company. In addition to this, it is important because it helps in marketing, banking
and development of various business sectors.
Positive impact
Helps in marketing and promotion of products: Internet help the business organisations
to promote or market their offerings to their potential customers (Hurst, 2015). Most of the
modern generation actively use internet and it helps the companies to promote their products and
services. The experts of companies know that teenagers are easy to attract and social media is the
basic tool which helps in attracting them towards the products. Internet is helpful as it made
feedback process easy which is convenient for the customers and organisations as they are taken
through online or by digital mode which make things easy.
Helps in communication or in business process: Internet helps in building
communication with helps in developing the business as it bridges the gap between customers
and business and in their operational activities (Gandini, 2016). There are many ways which
helps developing online communication such as social media, websites, e-mails and many more.
These tools helps the business in transferring the accurate information to their employees which
helps in developing the productivity and reduces the delay in operational activities. Internet is
helpful in online business or digital marketing as it is flexible for the businesses to manage it and
it maintains the work life balance.
Negative impact
Customer feedback: Bad reviews of customers can ruin their market as it impacts the
image and reputation of the company. These reviews can help in increasing as well as decreasing
their image or market. Customer feedback is important as it point out improvement in the
products and taking them seriously makes them feel that they are important for them. Positive
feedback helps in the personal recommendations. These reviews and feedback are visible to
everyone who visit the website and poor feedback can spoil their ranking on the online market
which reduces their customer base.

Increase unnecessary competition: High competition from the big stores or online
market, forces the small or local businesses to operate or expand their business on online market
also (Tømte and et. al., 2015). Big stores can easily expand or operate their business but it
influences negatively to small businesses as their operational cost is low and online business
requires huge investment such as GST, taxes and many more. Moreover, large companies can
easily attract customers with their strategies in which they include experts and specialist whereas
small companies are weak in pursuing these activities. Thus, big stores increases competition for
the local market as on offline or online market.
For Society
Positive impact
Helpful in doing research: Internet is helpful in doing research for the students as it
reduces the burden of books and libraries (Gibson and et. al., 2015). Internet has wide range of
information and knowledge which helps the students and the researchers to complete their
research for their relevant topic. Nowadays, there are lot of sites are available who provide
various information regarding their subject like online journals or students get the information by
just browsing at online both are more convenient and helpful for them to get appropriate
information and knowledge.
Helps in building communication: Internet is very helpful in building communication as
it keep the people in touch who live far from their family and helps in maintaining the contact
with their relatives through different ways such as video chat, Skype, calls, e-mails, messages
and many more (Smith, 2015). It is helpful for those people who live far away from their home
or family members. Moreover, it helps in spreading awareness about the community and
different religions also helps in developing poor, needy people and charitable trusts.
Negative impact
Loss of human touch: As internet has various advantages and benefits same it has
disadvantages which become threat for the general public. As teenagers use more internet on
their daily life and some of them does not know how to use them properly which can cause loss
of their health and breaks their relationship with their relatives (Hatlevik, Ottestad and
Throndsen, 2015).
Criminal events: With the rapidly use of internet as people use it for their use meanwhile
some of them misuse it which can cause negative impact. As teenagers does not know how to use

it and get stuck in the internet web and become victim. Moreover, it comes to the internet
transactions their bank details might get misuse or leak through online websites, by hacking of
their mobile information, personal details and many more.
Threats face by businesses and society
Modern era, is becoming internet empowered and very useful for the development of the
businesses and society (Bernhardt, 2015) As it has many benefits same as it has threats which
need to be understand by both of them while using or accessing their information on internet. It
becomes dangerous as by this cyber crime is increases on daily basis and it become threat for the
people. There are many general threats which are faced by people are as:
Privacy: It is main element while accessing or browsing on internet as privacy matters a
lot for the people. But nowadays, it is not easy to protect both of them need to understand the use
of internet properly and also consider and understand the legislations while browsing. For the
protection of people by becoming victim, government made various laws and legislations which
helps the users and protect them from any uncertain situations. Privacy is the main factor which
is consider before accessing as privacy and security both are interlinked. In the context of
business, they need to adopt proper safety measures which helps them in protecting themselves
from leaking their personal information. As this information might be useful for their
competitors as they can use their plans and strategies which can become threat for them.
Furthermore, in the society terms their personal details and banking information like their
transactions, cvv number, card number and many more might get misuse and can break their
privacy. To avoid these threats, both of them need to take proper actions by which they get
protected from any uncertain situation. Organisations should use strict privacy for their data and
information which helps in preventing and protecting their data. In the context of society, they
need to safety measures such as do not save their card details, mobile and personal details and
many more.
Weak security: Currently, new technologies become threat for the people as they does
not bring security factor with themselves. Changes or updating technology requires, up to date
gadgets which support the changes properly with proper security. Companies launch frequently
new technology with no security plan which becomes risky for the users as it involves lot of risk
and uncertainty with it (Mohammadyari and Singh, 2015) Updated technology needs anti-virus
detection and many more which helps them in protecting their devices and gadgets. For this,

business need to take strict actions and need to purchase tested products and gadgets which helps
in eliminating the risk factor from getting the gadget and its functions corrupt. Society need to
update their currently using technology time to time as it helps in fixing their problems which are
concerned with the privacy and security issues. Both need to understand that how to protect their
system and software form getting leaked. As security measures are they does not approve or
install any application without reading their terms and conditions.
Viruses: Privacy and security can break from anywhere and anything such as with the use
of defected technology, by clicking on random links, corrupted devices and many more. Viruses
are of different types and can corrupt the whole and files. Threat form viruses can cause
breaching of the personal information and security. Through viruses, data get loss, files get
corrupt and many things can happen which can damage the whole data. These viruses can be
anything such as malware, trojan horses, worms and many more. Moreover, files can corrupt by
hackers as they can hack the whole system and can damage the whole system. To protect from
this, they need to avoid the use of inconvenient websites or stop browsing unwanted sites as
through this viruses can come and may install unwanted data (Arnold and Boggs, 2019).
Therefore, in order to avoid these consequences both the organisation and society need to install
anti-virus in their device.
Comparison of two different unified communication providers and discussing their features,
applications and their suitability
Communication providers provide various communicating services such as mobile,
broadband and internet which helps the people in communicating with each other and they
provide these services by electronic way. The industry of communication providers are
categorised into three categories such as telecommunication, entertainment and internet services.
These providers provide their services all over the world in order to gain the competitive
advantage of the business world (Lemon and Garvis, 2016). They offer various services and the
combination of data which includes lot of categories such as application service providers,
telecommunication services and many more. Here, two communication providers are considered
which are Vodafone and Three UK and their applications and suitability are discussed as under:
Vodafone
It is a telecommunication provider in UK or also provide its services in all over the
world. It is the world's second largest mobile phone company which operates its own company

along with the franchise stores. Company gained the licence of private sector cellular license and
also consider the best communication provider in the world as it launched the “RED BOX” to its
stores at the same time which allow its users to transfer various contents between handsets.
Three UK
Three UK is the British telecommunication and internet service provider and operating
under the global Three brand. Company launched itself in March 2003 in UK's first commercial
mobile network. It also provide 3G and 4G services by its own network. Company announced
that it was the first network to meet its regulatory requirements and needs in order to cover more
and more population of UK.
Features
Vodafone Three UK
Vodafone is the largest company who offer
best communication services in the world and
made its first mobile phone in 1980s. Their
existing customer base influences their
increase in their competition and defeat their
rivals on the lowest position. After that
Vodafone become the leader of communication
provider because it provide best technology
and communication services by their
broadband (White, 2015). They also provide
best services and connectivity in the digital
market in order to emerge them. Company gain
success in the international market very
frequently and gain the number one position in
the world. Vodafone believe in providing
updated communication networks and
technologies to the world which helps in
attaining the business market as their priority is
their business customers which helps them in
As the industry bring the brightest and new
services to market where the network is
gearing up in the next few years. As currently,
company launch 5G technology which helps
them to gain the competitive edge of their
competitors. As 5G is available in a limited
number of areas and did not put its initial focus
on the mobile services on which people might
lose the coverage. Company offers solid
network performance, great for the
international roaming and provide excellent
deals across all the price points and also brings
good features. Here, the risk is associated with
it is in the 3G era, when the network seems
sync with the transformation in the technology
of mobile. Furthermore, its 5G offerings, with
the broadband router for the selected regions in
London.

attaining sustainability and profitability.
Moreover, they provide good quality services
to their customers which helps them in
increasing their success possibilities in future.
Applications
Vodafone Three UK
Vodafone provides various software which
makes convenient for their customers to pay
bills and also provide detailed information
about the exact position of the company (Le,
2015). This detailed information is useful for
the company as it helps them in developing
their applications in the local market.
Three UK provide various services and
applications which are broad and suitable in
providing its network services. It encompasses
multiple services which includes telephone
services, internet and broadband.
Suitability of Vodafone
All the information helps them in building their suitability in the business market.
Company make things possible by creating services and applications for their telecom services.
Company believes in moving into those application which are different and helpful in providing
suitable services to their customers in order to increase the reputation of their network.
Suitability of Three UK
It is first company which launch the 5G services and allowed it for months but they need
to stop these services as some areas does not support 5G network. Application services include
services which are provided to their customer specially to the business clients who are more
potential and helps in gaining their business market (Hughes and Tapia, 2015).
CONCLUSION
From the above discussion it is summarised that professional skills are necessary and
important in the digital age in order to use the internet and its services in right manner or to avoid
the misuse of it. They are significant as it is flexible, easily adaptable and understandable in
uncertain situations or in economic changes. By developing these skills, it helps in guiding them

that how it influences both the society and organisation. Here, it is analysed the threats which are
faced by both the companies and society which accessing on internet. It also consider the two
communication providers in which their features, applications and suitability are discussed.

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