Integrated Professional Skills in Digital Age

INTEGRATED
PROFESSIONAL
SKILLS IN DIGITAL
AGE

Table of Contents
MAIN BODY...................................................................................................................................3
Comparison of positive and negative use of internet to business and society............................3
Threats face by businesses and society.......................................................................................6
Comparison of two different unified communication providers and discussing their features,
applications and their suitability.................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Professional skills are those skills which are required in any field in order to get success.
It requires specific knowledge and proper code of conduct for any situation. It include various
dimensions such as problem solving discussion, project planning, updated knowledge and skills,
time management and planning skills etc. These are often known as soft skills which involves
people, decision making, communication skills (Huda and Teh, 2018). These activities are based
on the use of technology and these skills are important as it helps in managing the career success.
Nowadays, technology is getting ingrained as people do not think before using it and might use it
in wrong way. This report covers positive and negative use of internet with business and society
and also discuss various threats which are faced by both and for this, corrective measures are
taken. In addition to this, two communication providers are taken and their features, applications
and suitability are discussed.
MAIN BODY
Comparison of positive and negative use of internet to business and society
It is a global system which is used to by both business and society. For business purpose,
it is used to attract the customers and for society it helps in gaining knowledge through e-mails,
internet and many more (Ellaway and et. al., 2015). The usage of internet is depends on the
actions and objectives of the task or work. It is helpful as it provides relevant and useful
information for both the organisation and society. Hence, it influences both of them in positive
and negative way which are discussed below:
For Business

Internet brings lot of changes for the organisations which helps them in their operations
and smooth running of business. Internet brings transparency, simplicity and convenience for
business in their operational activities (Instefjord and Munthe, 2017) Despite of this, it also
impacts the business in negative way with various consequences which can damage the entire
sector of the company. In addition to this, it is important because it helps in marketing, banking
and development of various business sectors.
Positive impact
Helps in marketing and promotion of products: Internet help the business organisations
to promote or market their offerings to their potential customers (Hurst, 2015). Most of the
modern generation actively use internet and it helps the companies to promote their products and
services. The experts of companies know that teenagers are easy to attract and social media is the
basic tool which helps in attracting them towards the products. Internet is helpful as it made
feedback process easy which is convenient for the customers and organisations as they are taken
through online or by digital mode which make things easy.
Helps in communication or in business process: Internet helps in building
communication with helps in developing the business as it bridges the gap between customers
and business and in their operational activities (Gandini, 2016). There are many ways which
helps developing online communication such as social media, websites, e-mails and many more.
These tools helps the business in transferring the accurate information to their employees which
helps in developing the productivity and reduces the delay in operational activities. Internet is
helpful in online business or digital marketing as it is flexible for the businesses to manage it and
it maintains the work life balance.
Negative impact
Customer feedback: Bad reviews of customers can ruin their market as it impacts the
image and reputation of the company. These reviews can help in increasing as well as decreasing
their image or market. Customer feedback is important as it point out improvement in the
products and taking them seriously makes them feel that they are important for them. Positive
feedback helps in the personal recommendations. These reviews and feedback are visible to
everyone who visit the website and poor feedback can spoil their ranking on the online market
which reduces their customer base.