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The Challenges of Employing Social Media

   

Added on  2020-03-23

10 Pages2261 Words57 Views
MANAGEMENTCOMMUNICATION1
The Challenges of Employing Social Media_1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Main body........................................................................................................................................3Company’s existing communication strategy..............................................................................3The challenges of employing social media..................................................................................4Benefits of social media and other online platform.....................................................................5Feasible online communication strategy.....................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................92
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INTRODUCTION In the modern era, the rise of internet technology has provided companies with a morepotential platform to carry out marketing and promotion of their products and services.Nowadays, many businesses have replaced their traditional marketing tools with the moderntools of marketing[ CITATION Vin13 \l 1033 ]. The key benefit associated with the use ofonline marketing techniques is that companies can cost-effectively reach the broad audience. The present study is based on Company X which is a small-medium enterprise operatingin the Food and beverage industry of Singapore. The business is carrying out its operations fromthe past 50 years, and at present, it has employed more than 100. This report outlines the existingcommunication strategy which has been adopted by Company X. Apart from this, challenges andbenefits linked to social media marketing are also mentioned in this report. MAIN BODY Company’s existing communication strategy Company X is operating in the food and beverage industry of Singapore, and at present,the industry is highly competitive. The selected business enterprise is facing intense competitionfrom other market players, and thus, it is no longer easy for Company X to attract new customersand retain the old ones. Now, the company is facing issues regarding increasing sales,profitability and the reason behind this can be termed as its existing communication strategy. Itcan be expressed that Company X is using traditional tools of marketing communication andthese tools have created obstacles in achieving long-term growth. For example, the brand invests heavily on broadcast and print media for carrying outpromotion of its products and services. The company believes that the selected tools ofmarketing communication are useful because these tools support in creating awareness of goods3
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