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Challenges Faced by an Australian MNC | Report

   

Added on  2020-02-24

11 Pages3664 Words58 Views
Effective Business Communication

Table of ContentIntroduction................................................................................................................................3Good Practices...........................................................................................................................3Communication Channels employed by renowned MNC’s...................................................3Future Strategies.........................................................................................................................4Real-time communication to staff and customers..................................................................5Facilitating communication with front-line Employees.........................................................5Feedback from clients on ways to improving product quality and service delivery..............6Cross cultural issues in different contexts..............................................................................7Issues around local language..................................................................................................8Digital literacy and use of social media.................................................................................8Conclusion..................................................................................................................................9References................................................................................................................................10

Introduction As inferred by Adrian (2012), communication plays a vital role in the overalldevelopment of any corporation. In the business world, effective communication issignificant for the everyday operations of the company as it has the possibility to affect salesand profitability respectively. As every organization possesses a unique and distinctivepersonality, attaining effectiveness in communication is a tough task. Herein, this report thechallenges faced by an Australian MNC towards the varied internal as well as externalcommunication is resolved. In addition to this, to have a deeper understanding of the best-suited communication channels for our organization different strategies of other MNC’s arestudied in detailed. Good PracticesCommunication Channels employed by renowned MNC’sIn any aspect of life, whether it is personal or professional, communication is the keyto success. The communication ability helps in carrying out the business with efficacy. In anyform of business environment communication, it can be understood as an exchange ofmessage from one person to another, acknowledging that the message received is understoodand likely some kind of action is expected as a result. Due to its complexity, it plays aprominent role in MNC’s than any other localised company (Schleimer and Pedersen, 2014).There is enormous MNC’s sprouting up all over the world, which have adopted varied waysof communication both through internal and external means. Tesco operating beyond 2200 stores, which includes hypermarkets and express outletsacross the world impends to satisfy the need of its all customer and brings satisfactory resultsto become the Britain’s largest retail industry. The aim of communication within anorganization like Tesco would be to serve information to its public and employees. Tesconeeds communication to keep perhaps their staffs updated and provide its customer withevery detail of its existing by way of promotions and marketing (Channon and Jalland, 2016).Communication is needed to keep Tesco running smoothly. In any business, it can be observed that the point of communication is to influenceupon something in the business. Being an established chain working in more than onecountry, they have relied upon consistent sources of the communication channel to run anefficient business. Channels of communication played a prominent role in Tesco. It has

established varied channels formal, informal, nonverbal, verbal, written, oral, technologicaldifferent electronic methods to facilitate the spread of information through the organization.Formal communication being the official channel is quite significantly adopted as Tesco is abig company and different board meetings, weekly staff reports, forms and memos all mustattune to run the business smoothly. Formal communication is quite prominently associatedwith vertical communication, and thus Tesco involves a well-organized system to workeffectively and spontaneously. Also, it adopts informal communication which does not followany official channels or bound by the chain of command. This form of communication is thevoluntary type and is required to build a strong bond and cooperation between staff members.This informal form of communication acts as a motivator also for Tesco employees. Also, Nike a renowned name in sports additions has incorporated sports value througheffective communication within its organization. Kobayashi (2012), reveals that Nike hasembraced the essence of the sport by facilitating its communication among its team and allemployees. This company uses both sorts of communication, i.e., internal and external meansto attain the ultimate goal of creating a world class sporting brand. The communicationbetween top management and their employees is equally important to help the understandingof values of multinational companies amongst them. It thus uses emails, formal reports, face-to face conversation as means of communication to keep the work environment intact(Tippmann, Scott and Mangematin, 2012). It also uses external channels of communicationlike video conferencing, online Internet, vouchers, advertisements, surveys to know thecustoms and tastes to outer world enticing customers towards their product. Coco-cola another MNC established since 1886, selling across 200 countries andowing beverage trademark and licence across the globe (Dudovskiy, 2015). Coca-Cola hasundertaken distinctive and innovative approaches to create strong relationships at the heart ofthe successful business. Verbal and Non-verbal both key channel of communication isemployed by the organization to deliver its message effectively. The verbal communication isused by the organization to get in contact with its customers and employees by spreadinginformation more effectively and thus acknowledging them more about the opportunities. Onthe other hand, the company to determine its brand positioning and creating an unwaveringimage of the people uses Non-verbal communication.

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