Change in Australia Post

Running Head: Change Management 1
Management of Change
1

Change Management 2
Contents
Ans. 1: Organizational change.........................................................................................................3
Link between definitions..............................................................................................................3
Ans.2: Change in organization........................................................................................................4
Organization overview.................................................................................................................4
Change in Australia Post..............................................................................................................4
Relation of definition with organizational change.......................................................................5
Ans.3: SWOT analysis of Australia Post.........................................................................................6
Analysis of need of change..........................................................................................................7
Benefits and drawbacks...............................................................................................................8
Ans. 4: Role of change agent...........................................................................................................8
Change agent in Australia Post..................................................................................................10
Ans. 5: Problem centric and dialogic approach.............................................................................10
Problem centric approach...........................................................................................................10
Dialogic approach......................................................................................................................11
References......................................................................................................................................12

Change Management 3
Ans. 1: Organizational change
“Change in the organization is not an incident; it is a continuous process’.
Change is the important factor in any organization. In simple words, the change within
the organization is a critical process that implements both positive as well as negative impact on
the business activities. With the successful change management process, any organization can
have competitive advantage over its competitors. Basically, change is the permanent in an
organization that is helpful in managing the organizational and individual issues. The
organizational change process includes various actions to support the change initiatives in the
business environment. Before implementing any kind of change, it is important to evaluate the
change from the viewpoint of stakeholders. Change process needs proper and deep
understanding of the business essentials. There are various definitions of change given by many
researchers that are widely used in the organizational context (Fleming & Senior, 2006).
According to the Pettigrew (1983), “change process within the organization takes place
because of the business and economic events and various processes of the managerial actions,
activities and perception. Change is then needed to impalement those events in the organizational
activities.” Further, according to Wilson (1994), “Organizational change is the process by which
the organization improves the performance to achieve the set goals and objectives.
Organizational change takes place due to the changing environment, current crisis situation or
implemented by the leader.”
Link between definitions
Both the definitions are inter-related to each other. It can be seen that the viewpoints of
both the definition is quite different, but both definitions are on the same way. According to the
definition given by Pettigrew, change is the cause of many different actions, activities and events
within the organizations that lead to implement the change. Due to the failure of the strategies,
there is the need to implement some changes in any organization. So, according to this
researcher, for the new strategies change is important. On the other hand, according to the
definition of Wilson, organizational change is important to achieve the organizational goals and
objectives. Each and every organization has some goals and objectives but due to the changing
environment or some difficult situation, organizations are not able to achieve those goals. So,
implementation of change is essential according to the changing environment so that the
objectives can be achieved. For this manner, strategies are necessary. So, it can be said that both

Change Management 4
the definitions are inter-connected and provide effective meaning of the organizational change
(Gashi, 2013).
Ans.2: Change in organization
Organization overview
For the study of the organizational change, company Australia Post is most suitable and
appropriate. The objective of the organization is deliver innovative and best services to the
customers in the market. Along with this, aim of the company is to provide friendly services to
the customers with skilled and qualified employees. One of the most crucial objective of the
organization is to motivate the employees so that they can participate actively for the
development of the organization. Australia Post has effective business objectives but the
strategies adopted by the organization were not appropriate to achieve those goals. Organization
was not able to achieve those objectives as the there was the lack of skilled employees, lack of
sincerity and dedication among the employees towards their work and lack of motivation among
them. So, there was the need of drastic and effective change in the organization to achieve the set
goals and objectives (Grünwald, 2015).
Change in Australia Post
The managers in the organization planed for implementing successful change in the
business operations. It was crucial for the managers to change the strategies which were adopted
by the organization to achieve the organizational goals. Organization appointed the change
management team for the successful change. Further, manager in the change management team
analyzed the strategies to implement the changes. Along with this, managers created a
communication plan to inform the employees about the change in the organization (Lunenburg,
2010). Next step was to set up a timeline which was required during the change implementation.
Managers presented the change process report to the senior managers and higher authority to
take approval from them. The change management team took approval from the production
manager, human resource management, managing director and CEO of the company. Change in
the Australian Post was based on the quality services, new technology and training and
development of the employees (Cennamo, Berrone, & Gomez-Mejia, 2009).
Implemented changes and
benefits
Cause Benefit
Quality services and on time Lack of skill and knowledge Improved customer services,