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Change Management in Coca- Cola Company : Assignment

   

Added on  2020-04-15

9 Pages2035 Words187 Views
Running Head: CHANGE MANAGEMENT 1CHANGE MANAGEMENTAUTHORS NAMEUNIVERSITY OF AFFILIATION

CHANGE MANAGEMENT 2IntroductionThe Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billionbeverage servings every day. Coca-Cola's red and white trademark is probably the best-knownbrand symbol in the world. Headquartered since its founding in Atlanta, Coca-Cola makes fourof the top five soft drinks in the world, Coca-Cola at number one and Diet Coke, Fanta, andSprite at numbers three through five. The company also operates one of the world's mostpervasive distribution systems, offering it's nearly 400 beverage products in more than 200countries worldwide. Among the company's products are a variety of carbonated beverages(including the aforementioned brands and many others, such as Fresca, Barq's, and Cherry andVanilla Coke); sports drinks (Powerade and Aquarius); juices and juice drinks (Minute Maid,Fruitopia, Hi-C, Five Alive, Qoo, Maaza, and Bibo); teas (Sokenbicha and Marocha); coffees(Georgia); and bottled waters (Ciel, Dasani, and Bonaqua). Moreover, the company holds therights to the Schweppes, Canada Dry, Dr. Pepper, and Crush brands outside of North America,Europe, and Australia (Referenceforbusiness.com, 2017). Change management plan developedby project management team for implementation of new administration system. The plan aims toprovide a framework for managing and coordinating communication across all departments.These plans identify goals and strategies for goals implementation. The person to ensure tochange implementation is implemented successfully. The objectives that the project will achieveupon implementing the new change. The constraint for change management. Analysis of stalkholder response to change. Assessment of the readiness of change by the organization. Theorganization wants to change to adopt new administration system to help it achieve its target.The organization needs to change and adopt dynamic survival strategies to stay alive in uncertainpolitical economic and social environment.Its human nature to resist change and to implementchange in management strategies for managing resistance.Project sponsor.Sponsor is the person who oversees the entire change management initiative (Brighthub ProjectManagement, 2017) .The sponsor is the figurehead of the project .for a project to achieve itsanticipated benefits, real change can only be affected by proactive sponsor. Too often sponsorsbelieve that their role is limited to securing project funds or attending a kick-off meeting.

CHANGE MANAGEMENT 3Effective sponsorship requires more than that: Active involvement and support throughout thechange management effort are critical elements for success (Change Champions Consulting,2017). Educate sponsor on his/her role in the change management project. Sponsorship is notlimited to securing resources. It also includes active communication about the change, supportfor key decisions and removal of roadblocks, and—most importantly.Project objectivesThe following objectives can be achieved through implementation of new administration system:• To improve profitability and return on overall investment• To rapidly respond to the customers' demands• To increase the employee performance• To respond to the rapidly changing environment• To improve the overall performance of the company• To improve the effectiveness and efficiency• To create the best practices inside the organization and setting standards for the industryChange management is needed for organizational survival. So the company should adapt tochange management techniques to maintain its worth in the industry.Change elementsThree important elements of organizational change are1. Thinking: How people understand the organization and their ability to learn. How well ideas(management concepts) are tailored to meet the organization's needs, and how well managerscommunicate them (Anon, 2017).

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