CHANGE MANAGEMENT.

Running head: CHANGE MANAGEMENT
CHANGE MANAGEMENT
Name of the Student
Name of the University
Author Note

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Executive Summary
Globalization has brought about considerable changes in the business atmosphere and with
reverence to this, it becomes noticeably crucial for the enterprises as at hand in the business
background to understand the changing nature of the business environment and undertake
measures which will help in performing well. The given report can be stated to be a Change
management report with respect to which, the Emirates Group has been chosen as the
organization of focus. The report has followed a structured layout with respect to which a b brief
introduction about the firm and the concepts of change has been followed by four different
sections, each of which discusses the concept of change, the different models, techniques,
components of the external environment and related mechanisms.
The involvement of the stakeholders is very crucial for the business and with respect to which
the different techniques which can be adopted by the Emirates group in order to adhere to the
change and to involve the stakeholders as well has been discussed. The change model has been
implemented and the manner in which the change has to be monitored has also been described.

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Table of Contents
Introduction and Background to Change.....................................................................................................3
Section 1......................................................................................................................................................5
1.1 Models of Strategic Change..............................................................................................................5
1.2 Relevance of models of strategic change to organizations in current economy.................................8
1.3 Value of using Strategic Intervention Techniques in an organization..............................................10
Section 2....................................................................................................................................................12
2.1 Analysis of Significance of Strategic Change in Emirates Airlines.................................................12
2.2 Analysis of Factors Driving Needs for Strategic Change in Emirates Airlines................................13
2.3 Resource Implications of Not Responding to the Strategic Change in Emirates Airlines................14
Section 3....................................................................................................................................................16
3.1 Systems to involve stakeholders in the planning of change.............................................................16
3.2 Change management strategy with stakeholders.............................................................................18
3.3 Evaluation of systems used to involve stakeholders in the planning of change...............................21
3.4 Strategy for managing resistance to change.....................................................................................22
Section 4....................................................................................................................................................23
4.1 Appropriate models of change.........................................................................................................23
4.2 Implement a model of change.........................................................................................................25
4.3 Appropriate measures to monitor progress......................................................................................26
Conclusions and Recommendations..........................................................................................................28
References.................................................................................................................................................29

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Introduction and Background to Change
The Business environment can be understood to be considerably vibrant in character and
with reverence to this, it becomes significantly imperative for the different firms to comprehend
that if they want to make certain accomplishment in the extensive future then in such a case, they
would be required to change and adapt to the needs of the business (Cameronand Green2015). It
is important for the different firms as present in the UAE market to undertake the measure of
change and see to it that their procedures and processes are able to meet the needs of the
changing business environment. If the business is unable to adapt the new techniques and the
various procedures then in such a case, they will not be able to make certain that the business
objectives are met with and in such a case, the organization might lose out on the competitive
advantage which it has in the long run (Briand, Labicheand O'Sullivan 2003).
The corporation which has been selected for the purpose of the analysis is the Emirates
Group. The Emirates Group can be understood to be a Dubai based worldwide aviation holding
business which has its H.Q. in Garhoud in Dubai near the Dubai International Airport. The
Emirates Group can be understood to be an aviation services business thereby holding services at
78 airports. The airline group flies over to more than 150 destinations over 6 continents as
present. The turnover of the Emirates Group can be understood to be well over US$ 27.9 billion
and has more than 103000 employees across the different business units and the associated firms
as present thereby making the firm one of the biggest employee group in the world (The
Emirates Group 2019).
The organization can be understood to be the a growing company with reverence to the
fact that the overall revenues of the firm have increased about $100 million each year and has

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been able to partner with various international airline companies which has helped it to become
one of the most admired airline companies as in attendance in the region of the world.
According to Lozano, Nummertand Ceulemans (2016), change management can be
considered to be an effective technique which the organization needs to make use of to guarantee
that it is being able to prepare itself for the changes that tend to take place in the internal as well
as the peripheral atmosphere of the firm. In line of this, it is also considered to be essential for
the association, to see to it that, it is able to apply the change management theories and other
conceptual frameworks effectively considerably through which the firm will be able to preserve
a strong positioning in the business environment. Hence, it is for this reason that the primary aim
of the report is to bring about proposed models which can be made use of by the Emirates group
so as to ensure successful operations in the long run.

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Section 1
1.1 Models of Strategic Change
The particular section will assist in discussing the different Change Management Models
which are available and can be made use of by the big business in order to make sure substantial
success in the long run. The Change management models which will be discussed can be
understood to be stated to be the Lewin`s change management model and the Deming`s PDCA
cycle.
Deming`s PDCA Model
The PDCA Change management model was essentially prescribed by W. Edwards
Deming and comprised of four basic stages namely the Plan, Do, Control and Act. The model is
presented in the form of a circle and hence, thereby indicates that, the Change management is
like a cycle which is a continuous procedure and comprises of the following steps as well as
procedures:
 Plan: Planning forms an indispensable part of the organization and with reverence to this,
it becomes significantly imperative for the firm to make certain that, it is successfully
being able to plan its requirements which have to be utilized accordingly.
 Do: In the second step, the business would be required to, execute the plan directly and
thereby make certain that it is productively able to accomplish its overall goals (Briand,
Labiche and O'Sullivan 2003).
 Control: Once the pilot test is done, the results of the plan are required to be analyzed and
in line of this, the results have to be studies accordingly.
 Act: Based on the analysis step of the control stage, the act is carried out.

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Figure 1: The PDCA Cycle
(Source: Lozano, Ceulemans and Seatter 2015).
Lewin`s Change Management
The Lewin`s change management model can be understood to be another critical change
management model which is designed by Kurt Lewin back in the year 1947. As per this model,
there exist three different stages which describe the manner in which the organization would be
required to adapt to the change management as per the different situations which exist in an
organization (Lozano, Ceulemans and Seatter 2015). The different stages which tend to exist in
the organization can be understood to be as follows:
1. Unfreezing stage: In the unfreezing stage, the organization would be first required to
analyze what needs to be changed in the firm and then create a sense of need in order to
adhere with the same. Once the overall support from the higher levels is received, then it
is distributed amongst the employees (Cameronand Green2015). Once the employees are
made aware of the respective knowledge then in such a case, they are required to manage

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with encouragement and sound reasoning (Hamel 2008). This helps to ensure that the
different employees feel the part of the organization and that; they are successfully able
to find success.
2. Moving stage: The moving stage can be considered to be the second stage of Change
management with respect to which, the change which is out to be implemented and has
been planned is executed. It is in this stage that the change is introduced, communicated
clearly and then the management is required to ensure that the understanding of the same
is distributed adequately amongst the different employees. The main key focus of this
stage lies to ensure that the different individuals who are the employees of the firm are
encouraged and supported in this stage as the change can be considered to be a difficult
part of the firm and hence, all their clarifications as well as related concerns are required
to be resolved adequately.
Figure 2: The Lewin`s Change model
(Source: Hamel 2008).
3. Re-freezing stage: The Refreezing stage can be considered to be the last stage and it is
here, where the new phases and overall procedures in the firm are required to be adopted