Change Management Plan for VELVET: Improving Customer Relationship Management

Change Management
Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describe the business and organisation and its core businesses.................................................3
Explain where changes will be made and why...........................................................................4
What information is gathered and analysed while making changes in CRM (customer
relationship management)...........................................................................................................4
Sources of collected information................................................................................................4
Outline the rationale for the change, change objective, procedures to be followed and
expected benefits ........................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERNCES:..................................................................................................................................7
Books and Journals:....................................................................................................................7

INTRODUCTION
Business firms operates in a complex and dynamic market environment which makes it
susceptible to the rapid changes taking place in the business environment. There is one thing for
which business firm is certain is about changes. Most of the organisational changes take place
due to unprecedented events or something that is intentional actions undertaken to facilitate the
growth and progress of an organisation. Changes can be initiated in the business firm due to
influence of market, resources constraints, reduction in budget or changes needs or preference of
target audience (Hofman and et. al., 2020). Change management plan in any organisation is
defined as the clear road map which encompasses several steps to be taken for the execution of
change management process for the implementation of recommended change in an organisation.
The change management plan is intended to avoid any disruption actions caused by changes
taking place which is most likely to impact the business operations. VELVET is a fashionable
clothing company which is offering online designer clothes to the people living in Australia. The
company found with the objective of making designer clothes accessible to the large target
audience at affordable pricing. The objective of the report is to suggest a relevant changes into
the business operations and to what extent it benefits the organisation.
MAIN BODY
Describe the business and organisation and its core businesses
VELVET is a online retail fashionable brand that is operating in the Australia Market
since the year 2018, which is its year of foundation too. The company is headquartered at
Sydney, Australia and operating with the main aim of providing affordable and fashionable
brand to the people living the city (Pour and et. al., 2020). Online retail firm manage its business
operations via official websites and well designed mobile application compatible for both
Android and IOS software. The company is offering designed women and men's apparel from
the talented and young fashion designers who are highly professional and creative in providing
clothing solutions, especially to men and women. Unique attribute of this online retail company
is that it also offers hand bags, wallets, clutches and other accessories required by men and
women. The company strongly believes in delivering reliable and high quality services which
serves as the basis for customer loyalty and trust.