This report presents the SWOT analysis of Charles and Keith, a Singaporean footwear brand and accessories retailer. It covers the history of the company, its strengths, weaknesses, opportunities, and threats. The report suggests that the company has created an excellent brand awareness and has a strong market holding in Singapore. However, the company charges high prices for its products and the footwear of their shoes is uncomfortable. The report also suggests that there is an opportunity for the company to expand its products and operations in other countries of Asia. The intense competition in the market and changing preferences and taste of the people are the major threats for the company.
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