E-Commerce in Business Report 2022

Running head: E-COMMERCE IN BUSINESS
E-Commerce in Business
Name of the Student:
Name of the University:
Author Note:

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EXECUTIVE SUMMARY
The primary objective of the given report is to design an effective business plan for the
transformation of a traditional store to an electronic commerce store. In this consideration the
organisation taken in this particular report is recognised as Charles and Keith retail chain
industry that is headquartered in the region of Singapore. This company is known to deal with
the fashion industry retail business and sales products related to accessories and footwear. In
the concern of designing the business plan the given report explains the different criteria the
business needs to follow in the concern of planning with the start-up of the online business.
Further, the report explains the advantages the online platform can provide to a business and
defines the different methods of operations for the business that includes the sales, marketing,
supply, delivery, and the payment method that the company would need in the online
business. Hereafter, the report defines the external environment of business prevailing in the
nation of Singapore with the help of Porter’s Five Forces as well as PESTEL analysis. While
considering this analysis the report comes to an investigation that the online business market
of Singapore would prove highly beneficial to the concerned organisation of Charles and
Keith. Finally, the report suggests the synergy of how can the company maintain an effective
customer relation management when transforming into an online business from a complete
traditional business.

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Table of Contents
Introduction................................................................................................................................3
Detailed Business Plan...............................................................................................................3
Consideration- No Physical Store..............................................................................................6
Sales, Marketing, Supply, Delivery, Inventory and Payment Methods.....................................7
PORTER’s Five Forces Analysis...............................................................................................9
PESTEL Analysis.....................................................................................................................11
Customer Relation Management..............................................................................................17
Conclusion................................................................................................................................18
References................................................................................................................................19

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Introduction
Charles and Keith is recognised as a Singaporean retail company that operates in the
sale of footwear and accessories (Marques 2015). It is known to be founded in the year of
1996 by Sir Charles Wong and Keith Wong. Headquartered in the region of Singapore, the
concerned retail chain company is recorded to spread its wings across the global footprint in
the regions of Asia, Middle East, Latin America, Europe as well as Africa (Kumar 2019).
Studies show that Charles and Keith have efficiently been expanded in the overseas regions
since the year of 1998 and this was the same time when the company was also ventured in the
region of Indonesia. By the end of 2015, the firm had been recorded to have a number of 40
traditional stores. Studies also show that the concerned organisation had been recorded to be
the first ever firm in the region of Singapore to open an online store in the year of 2004 and
allowed the company to offer its products in the synergy where the same did not have a limit
to only work at the mortar store. The same could sale its products worldwide through the
medium of electronic commerce. However, it was also investigated that due to the lack in the
research and development and proper implementation of plans and processes that would be
necessary for the effective expansion of a traditional store into online store, the online store
was declared to be closed (Botha 2018). In this connection, the given report is focused on
proposing a detailed plan business consideration that would help the organisation of Charles
and Keith to transform its traditional store into an online store.
Detailed Business Plan
As stated by Bradley (2016), a detail business plan is considered to be a strategically
written document that is known to describe the core business objectives an organisation needs
to follow and also learn the manner the set plans are to be achieved over a set span of time. In
this context, the given report is focused on specifying the detailed business plan that would

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help the retail chain industry of Charles and Keith to implement the effective expansion of its
online business store.
Set a description of the business
The concerned retail chain at the first place needs to set the plans and processes the
business needs to be carried upon. In this connection, the policies and procedures and the
blue print of the company needs to be determined before finalising the same.
Marketing of the business
As the connected customers to Charles and Keith are only known to its traditional
store, the customers and the end target market needs to be aware that the company is
expanding back with an electronic commerce store. In this context, the company effectively
needs to advertise about its new online market effectively so that the customers are well
known that they do not have to any more move physically to the stores.
Analysing the competitors
After the company have effectively advertised itself in the eyes of its target market,
the same needs to analyse its potential competitors and their strategies on a priority basis.
This would help the company to maintain theirs plans and processes in a strategic manner and
amend the same as per the needs to remain ahead of its peer competitors (Burke 2017).
Financial needs
The financial needs is determined to be one of the most crucial part in the decision-
making process of the detailed plan structure of a business (Maskell, Baggaley and Grasso
2017). This is because no business organisation would be able to make a stand without a
proper financial support. Therefore, the need of funding the business and the resources the
business would be funded from is the next deciding step for Charles and Keith. The financial

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resources can turn out to be the bank loan, crowd funding, and the personal funds of the
organisation. Precisely, as the concerned retail chain is to transform into an electronic
business, therefore, the company can effectively use all the financial resources of its
traditional store into the new online store.
Setting of the host name
As stated above in the report that the detailed plan of business is being set for the
transformation of Charles and Keith into an online business, therefore, the company is
accountable to create a personal website of its own. The necessary information regarding the
firm would be provided in this website and the online users all around the world would be
able to visit the same in the consideration of getting the information regarding the company
before purchasing the product from its electronic store.
Server
The company hereafter needs to create a server portal form the synergy of which the
interested customers would be able to purchase their desired products and services that is
offered by Charles and Keith through the medium of its online web portal.
Designing the website
After the web portal for the shopping needs of the customers is created, the company
would implicitly need to design the portal in the concern that the same is user-friendly. If the
customers will not be able to make effective use of the portal they will not be able to
purchase their desired products (Parker, Van Alstyne and Choudary 2016). In this context, the
shopping portal should be designed in a manner that the users can use the same with ease and
comfort.