Strategic Analysis and Decision Making

Individual Strategic
Analysis and Decision-
making

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Porters Generic Models ..............................................................................................................3
Bowman's Strategic Clock..........................................................................................................4
Ansoff Matrix..............................................................................................................................5
Value chain..................................................................................................................................6
Recommendations:......................................................................................................................7
CONCLUSION ..............................................................................................................................8
Books and Journal.......................................................................................................................9

INTRODUCTION
Strategic analysis is a procedure that include and engage investigate company
surroundings and environment where an company operate. Strategic analysis is much important
and required to develop strategic programmes and planing for the smooth working and for the
process of decision making of the company. The decision-making procedure of creating choices
by distinguishing a decision assemblage information and assessing alternate solutions. By
applying step by step procedure help the company to make more intentional and effective
decisions by arranging appropriate information(Ingold and Leifeld, 2016). This report is going to
consider the company CRH Plc, it is an Irish multinational group that cater and manufacture a
huge variety of goods for the company. This report is going to study on the few strategies and
concept which is acquired by the organisation to grow faster and perform effectively.
MAIN BODY
Porters Generic Models
This model is much important and essential for the company and help the company to
grow effectively and for their development and growth(Xu, Wen and Zhang, 2018). This model
is used to improve and develop more challenges and competition level in the industry and also
help the company to evaluate and examine the appropriate strategies for the company.
According to Michael C. Porter, there are mainly three strategies which is much important and
support and facilities the company towards the success and growth. There three generic
strategies of Porters which are mentioned below:
Cost Leadership Strategy : This strategies is going to help and assist the company CRH
Plc to minimise the cost of the production and delivering of products and services. There are few
modes where a organisation can accomplish this kind of strategy which is emerging and
improving profitability by reducing the cost(Fleming and Daw, 2017). There are generally two
major method by which a company accomplish their aims and objectives within a cost leadership
strategy: By raising profitability by minimising costs,while charging company-average cost and
another one is by raising market share by charging less cost or prices.
Differentiation Strategy: This strategy cater a permission to the company to create
products and give services that show the unique and effective and easy to understand by the
consumers and accept by them and much better than other competitor or company. The company

should use some unique and effective kind of strategy so that they can give typical competition
and attract and create more customer base towards the company.
Focus Strategy: This strategy is going to concentrate in the industries, marketplace and
strategies that give permission to the company to cater low price goods and much unique and
effective products in the market. Also, this plan of actions and activities concentrating on the
specific pointed and target market which support and assist the company to overcome and
minimise the barriers, problems, threats and rivalry(Guo, Zhang and Yang, 2017).
As per the given case study, The CRH planning using differentiation strategy because it
allows a company to develop products and give services which represent an effective strategy
towards the consumers. This strategy makes the company more unique and helps them to get
several opportunities and success in the market. Also, it helps them to gain or create more
consumer base for the company.
Bowman's Strategic Clock
Bowman's Strategic Clock is a model or concept that investigate the choices for strategic
positioning like how can a good or services can be positioned in a very appropriate manner so
that they can cater most effective competitive position in the marketplace. The major concept or
purpose of the this model is elaborate that a company will have several of choices to positioned a
goods which is relies on two dimensions and that is Price and perceived value. This model
consider few positions and which are mentioned below:
Low price and Low value added( 1 position): This position is not much effective and
cater competitive position for a company. This strategy is a bargain base scheme or plan of
action. According to CRH Plc the goods of the company is not distinguish and the consumer
understand and perceive much less value, neglect a low value.
Low Price(2 position): This strategy is much required to become successful. Cost
minimisation help the company to generate high profit and increase their profitability and also
generate good margin on each goods.
Hybrid (3 position): This strategy include few components of low price and also involve
few goods differentiation. This strategy is very effective and better strategy of positioning the
goods.