This presentation explores the concept of cloud-based customer relationship management (CRM), its benefits and challenges, and different service providers. Cloud CRM is a hassle-free, secure, and cost-effective way to manage customer data and increase productivity and collaboration in organizations. It offers a host of services, including sales automation, marketing management, and customer service. However, resistance from employees and costs related to updating devices and changing data service terms can negatively affect its implementation. The presentation concludes with recommendations for selecting appropriate CRM software and managing customer data effectively.