Contemporary Issues in Marketing: A Campaign Plan for Cobra Beer

Contemporary Issues in
Marketing

Table of Contents
Introduction......................................................................................................................................3
MAIN BODY..................................................................................................................................3
Campaign objective.....................................................................................................................3
Measurement of success..............................................................................................................3
Campaign plan.............................................................................................................................3
Communication 1: Facebook.............................................................................................3
Communication 2: Instagram............................................................................................4
Communication 3: Twitter.................................................................................................5
Communication 4: YouTube.............................................................................................5
Communication 5: Website...............................................................................................7
Reflection on Campaign..............................................................................................................7
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Communication is key that is used by business so that more people might be associated
with the brand. Also, the report will present in detail marketing campaign plan that would be
used by cobra beer company to promote various products in different areas or regions. Moreover,
the study will analyse the power of Facebook, Instagram, website and other social media
channels to create awareness. Lastly, detailed reflection will also be presented to identify the
learning from the campaign under this study.
MAIN BODY
Campaign objective
The main objective of the cobra beer campaign is to create awareness among the customers
so that people are able to consume more variety of the beer products. Along, with that campaign
aims to build brand image so that more people are attracted towards the brand and its relevant
services
Measurement of success
The criteria of success would be through website and Facebook post as lot of people
nowadays are using both the mediums than compare to other where the audience is limited.
Furthermore, marketing campaign would be successful through various post and is easiest way to
communicating with large number of people living in different parts of the world in limited
timeframe.
Campaign plan
Campaign plan is the short term plan that is been developed by nay organisation so that
good sales might be generated within the specified timeframe. Moreover, through campaign plan
clear objectives are been set and also allows the company to build positive image among the
large number of consumers (Olson and et.al., 2021). Furthermore, campaign plan of the cobra
beer is only formulated so that more number of audiences are engaged and needs of the
community might be identified through its veracious products in the market.