Coca-Cola Company: Internal and External Environment Analysis
Students are to pick a real organisation of their choice that is either privately or publicly owned. It should be of interest or relevance to their industry sector, job role and/or MBA specialisation. Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that is presentable to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented. Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability of
Added on 2023-04-21
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Coca-Cola Company: Internal and External Environment Analysis
Students are to pick a real organisation of their choice that is either privately or publicly owned. It should be of interest or relevance to their industry sector, job role and/or MBA specialisation. Assuming the role of an organisational consultant, students are to apply their strategic thinking skills by researching the organisation and analysing the factors that clearly identify and explain its competitive advantage. Findings should be presented in a video which provides an overview in a form and tone that is presentable to the organisations executive team. It should be 15 minutes long and contain 10 to 15 slides that assist the executive to understand the findings presented. Areas covered should include: • Introduction. • A brief overview of the organisation. • An analysis of the external and internal environment using appropriate theories and frameworks. • Clear articulation of the competitive advantage identified. • A diagnosis of the strengths, weaknesses, sources and future sustainability of
Added on 2023-04-21
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