logo

Marketing Plan - Assignment

   

Added on  2020-10-05

11 Pages2562 Words128 Views
Marketing

Table of ContentsTASK 3............................................................................................................................................4P4 Develop a basic Marketing plan............................................................................................4CONCLUSION..............................................................................................................................10REFERENCES................................................................................................................................1.........................................................................................................................................................1

INTRODUCTIONMarketing is the process or action that the business use to promote and sell products orservice (Armstrong and et.al., 2015). It refers to the activities of the company that is associatedwith buying and selling of a product or service. The report is based on Pepsi company. It is acarbonated soft drink manufactured by Pepsi co. headquartered in New york. The belowassignment explains situation analysis of Pepsi and its competitor Coca cola and determines emarketing plan of Pepsi company.TASK 3P4 Develop a basic Marketing plan.Marketing plan is a comprehensive document that outlines company's overall marketingeffort. It is a blueprint that assist how the company will implement its marketing strategy and useresources to achieve business objectives. The main purpose of preparing a marketing plan is tointroduce a new product in market to enhance their sales. For example Pepsi is going to launchsugar free drinks for health conscious people. This would be a major opportunity for thecompany to attract customers towards its products.Situation AnalysisIntroduction- It refers to the collection of methods that the managers use to analyse to analyseorganisations internal and external environment to determine business capabilities, customersand its business environment. Below is the situational analysis of Coca- Cola and Pepsicompany.Coca Cola CommentsSwot analysisStrengthsIt has a high brand equity and a unique brand identity with a vastglobal presence. It has a large market share with a wide variety of product portfolio tocater needs of different target customers..It has a loyal customer base towards its products (Berthon, and et.al., ,2012).WeaknessesThere is high competition from Pepsi which leads to customer brand

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Environmental Analysis of Coca Cola and Pepsi
|13
|817
|95

PESTLE Analysis of Coca cola company
|11
|2538
|334

Marketing Essentials: A Comprehensive Guide
|23
|1795
|21

Marketing Essential
|18
|1562
|34

Business Environmental - Coca –Cola Assignment
|11
|2141
|81

Marketing Essentials: Role, Mix, Tactics, and Plan
|11
|3366
|100