Marketing Plan for Coca-Cola
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Added on 2020-12-30
Marketing Plan for Coca-Cola
Added on 2020-12-30
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MARKETING ESSENTIAL
Table of ContentsActivity 2 ...............................................................................................................................................2A comparison of how different organizations apply the marketing mix................................................3Marketing plan for Coca-cola.................................................................................................................6CONCLUSION.........................................................................................................................................9Activity 2 Report
A comparison of how different organizations apply the marketing mixMarketing mix ProductCoca-colaCoca-cola has wide range of area in which it sells the products. It is one of the recognizedbrand in the world. The products which are made by coca-cola are Fanta, diet drink, sprite,coca cola zero, minute maid etc (Wu and Li, 2018). Its different types of products are the keyto Coca-cola’s success, variety of products help to reach every market segment. PepsiThe global beverage giant is the maker of some most loved soda brands of the world. It alsosold its product in more than 200 countries. Offering products in many forms and countrieshelp Pepsi to gain a huge market share. Pepsi has variety of products such as AMP energydrink, Mountain Dew, Tropicana juice etc. Place Coca-colaIt has an extensive beverage distribution system. Its product are sold in more than 200countries. An average of 1.9 billion servings of coca-cola per day. It has own bottling andpackaging brand (Pomering and Johnson, 2018). Coca-cola is a multinational company has itsmarket in almost all over the market. It helps the company to attract customers from differentparts of the world. Pepsi Pepsi has an extensive market presence which depends upon its well set distribution network.The brand uses variety of distribution system based upon consumers’ needs and wants.Distribution types are direct store delivery, customer warehouses, food service and vendordistribution system. Pepsi enter into new markets not alone but with different partners andmergers. Pepsi has collaborated with companies such as Lipton, Starbucks etc, it helps thecompany to expand its business easily and minimize risks.
Price-Coca colaCoca cola's pricing strategy is aimed at driving brand loyalty. Bulk purchasers of the productmay have to pay lower price than once buying single product. Coke was company which wastop in the market before Pepsi entered in the industry. Earlier the cost of coke was decided onthe basis of cost. Due to competition in the market Coca cola brought a revolution mainly inIndian markets with the Rs 5 pricing strategy which became very popular. This pricingstrategy helped the brand to attract a lot of customers mainly price conscious consumers.Coca-cola decides the prices of its products according to the competition in the market tosustain its competitiveness. PepsiPrice competition between Pepsi and Coca-Cola is heavy. Pricing strategy is mainly aimedwith driving customer loyalty. A customer can get a large discount on purchase in bulk. Pepsialso decide its pricing with respect to the competition in the market. The best thing about thecompany is that it is highly flexible, it reduces the products quickly as needed. Though Pepsihad also earned losses due to its risk-taking attitude, lowering price attracts customers but isnot effective in managing the cost. PromotionCoca- colaCoca- cola's most close competitor is Pepsi. Due to competition in the soda industry the topbrands spend much advertising to higher sales and revenue. Its marketing expenditure beforetwo years was 4 billion. It utilizes both modern and traditional methods to promote the brand.Coca- cola has a list of celebrities endorsing the brand, but they are asked to use only theproducts by the company and needs to avoid using any product by rivals. It is a strategy topromote products and attract followers of the brand ambassador. Pepsi Pepsi spends heavy money on promotion and adverting. Major expenses upon digitaladvertising. Its intense competition in sods industry with coca-cola. The brand uses all mediasources for advertising. Pepsi also promotes its products by direct marketing, the company’s
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