Coca-Cola's Marketing Strategy and Analysis

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Added on 2021/04/21

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The assignment provides a detailed examination of Coca-Cola's marketing strategy and analysis in the UK market. It includes an analysis of the company's mission, vision, values, and business objectives, as well as a SWOT analysis and Porter's five force model. Additionally, it explores Coca-Cola's IMC objectives and tools, including social media marketing, digital marketing, television ads, billboards, public relations, direct marketing, and event marketing.

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Coca-Cola's Marketing Strategy and Analysis

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