The Supply Management of the Coca-Cola Company

Supply Chain Management 1
The Supply Management of the Coca-Cola Company
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Supply Chain Management 2
The Coca-Cola Company is a publicly owned company since it is the property by
thousands of people who are referred to as the shareholders and investors whereby they buy the
company’s shares from the New York Stock Exchange market where they are traded
(Sauerbronn et al., 2018). When it comes to the supply chain management of the Coca-Cola
Company’s stock, the company provides its annual stock for listing on the Russell 100 index, the
NYSE and the S&P 500 index. Referring to the annual report that was released by the Coca-Cola
supply chain management, the company has been able to conquer markets of more than 200
countries (Griffiths, 2018). In fact, the figure shows even more countries than we have in the list
of the atlas. According to the company’s annual report it is also realized that there are over $50
billion beverage and soft drinks that are consumed daily in the world and out of that figure, the
Coca-Cola supply chain management branded and licensed products total to more than $1.5
billion products more than any other company that is involved in manufacturing selling and
marketing of the soft drinks and beverages in the world today (Kraus, 2018).
Supply Chain Issues Faced by the Company
The Coca-Cola supply chain management has various threats faced the entire company
and they include the latest rise in future entrepreneurs and competitors in the beverage industry
producing great brands as the same as the Coca-Cola supply chain management and the lack of
enough raw material and resource supplies. One of its longest competitors, Pepsi Cola, is also a
significant threat since it is also engaging in high management uprisings and keen on majoring in
all the Coca-Cola supply chain management weaknesses (Kohler, 2016). The threats are due to
weakness like the low diversification of the products manufactured by the corporation, water
management strategies and the lack of healthy beverages and soft drinks.

Supply Chain Management 3
The opportunities that are enjoyed by the firm include selling advantages since its brand
is known by more than 94% of the world’s population today (Sauerbronn et al., 2018). The other
main opportunities of the Coca-Cola supply chain management include the packaging of the
drinking water, the significant improvements of the supply chains in the company’s
management, the less marketing of its already selling brands, and a lot of diversification in the
industry and the developing of different nations today (Griffiths, 2018). Regarding to the SWOT
analysis of the company, the Coca-Cola supply chain management company has a lot of strength
when it comes to the vast global influence, the company valuation, significant brand equity,
enhanced fantastic Strategies, a well-connected marketing and distribution network, the
improved customer loyalty and the large market share that is possessed by the company.
When we focus on company’s supply chain management problems analysis, there are lot
of many issues to discuss under this section. The company is involved in the retailing of
beverages, manufacturing, and marketing of non-alcoholic beverages. The company is based in
more than two hundred countries worldwide and it offers more than 500 brands to serve a lot of
people worldwide. The company is well known for its flagship of products. The company is also
well known for the way it handles supply chain. The company’s supply chain plays a vital role in
the company by ensuring that the company minimizes impacts in the environment by providing a
sustainable value chain in its processes. The company produces more than 2 billion units
annually across all its territories worldwide.
The supply chain is responsible for the planning, manufacturing, procurements, and
engineering, sustainability also plays a central role in achieving this by making sure that
environmental impacts are minimized and there is sustainability in their value chain. The
expertise of the staff members and their devotion to achieving continuous investment and quality

Supply Chain Management 4
in the advanced technologies is another issue that the company faces (Bowers, Petrie, and
Holcomb, 2017). The mission of the company is to become the leading company in achieving its
function in terms of cost efficiency and customer service. To achieve a lot of efforts are put to
ensure that people always engaged, reducing costs to build the best customer service and
excelling in sustainability.
The Coca-Cola Supply Chain Graphic
The company’s supply chain graphic is just similar to the supply chain of other
companies because it consists of distributors, retailers, manufacturers and end users each of them
playing their respective roles. Because of the company’s products lines spread throughout the
world and the vast nature of its operations. This project shall entail a brief overview of the
company’s supply chain. The company strictly follows a strict system of supply management
that is only involved in the production of non-alcoholic beverages which are then sold all over
the world to different bottlers who own a certain territory. The anchor of the company is located
in North America and it is named as Coca-Cola Refreshments. Other bottlers from different
territories who hold contracts with the company produce the final products through in bottles and
cans by combining the concentrates with filter waters and sweeteners (Tang, 2018). The
respective bottlers after obtaining the final products then sell and distribute and merchandise it to
vending machines, retail stores, food services distributors and restraints.
The Coca-Cola supply chain management relies on the 5P’s in its marketing strategies
with the most current marketing strategy been the product orientation (Sauerbronn et al., 2018).
In this, the company analyzes the promotions necessary, the sales, the distribution and the prices
of their goods and makes a relevant marketing strategy (Kohler, 2016). I believe that product
orientation is the most efficient approach in the commercialization of Coca-Cola supply chain