This presentation provides a comprehensive market analysis of Coco Cola, including an overview of the industry, target market, competitive analysis, projections, and regulations. It also includes references for further reading.
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COCO COLA
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INTRODUCTION •Products and service description Market analysis is considered as the study of attractiveness and the dynamics of the special market within a special industry. It is considered as part of analysis of the industry and thus in turn of the global environmental analysis. Through all these analyses, strength weaknesses, opportunities and threats of company can be identified.
CONT.. •Coco- Cola is the most popular and highest selling soft drink in history as well as one of the most recognizable brand in the world. In present context, new product of Coco Cola brand that is Diet coke have been identified which is also known as Coco Cola light in some markets.
CONT.. It is sugar free soft drink which was first introduced in US on 9 August 1982 as the first new brand and it has now been improved with new specification which has made it largest and successful brand of coco cola. After analysis market review of customers towards the products, organisation has led down various business research analysis of competitors products PEPSI, in order to apply strategies that needs to be taken in to consideration. Further, the products of brand include the diet coke, Coco- Coal zero, Fanta, Sprite, Dasani, vitamin water, powerade and minute maid etc.
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Marketing analysis •Industry description and outlook: From the effective analysis, company has business operations in F&B industry of UK and has its wide customers base. In past year, company has achieved wide growth and development by developing new products. In this, Diet Coke is new brand which is most popular among health conscious people in UK. Thus, company needs to high quality products to sustain its position in UK. •Target market: Market size of organisation will be high as the company has target middle class customers for selling and marketing of their new product. •Competitive analysis: Pepsi Ltd is considered as direct competitors of Coco Cola new products brand who also developed similar products and company needs to analyse its products weaknesses. High brand recognition major strength of competitors which creates problems for enterprise.
CONT.. •Projections: High market share in F&B industry and strategies are being developed by organization to sustain its position. For increasing the sale company will provide its new diet coke product at competitive prices. •Regulations: Present customer of Coco Cola are middle class people from whom the organization will take a review of its products through online surveys and social media.
REFERENCE •Levy, M., Weitz, B.A. and Grewal, D., 2012.Retailing management(Vol. 6). New York: McGraw-Hill/Irwin. •Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. •Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning.43(2-3). pp.172-194. •Powers, T.L. and Loyka, J.J., 2010. Adaptation of marketing mix elements in international markets.Journal of global marketing.23(1). pp.65-79.
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