Managing Enterprise in the 21st Century

Managing Enterprise
in the 21st Century

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business plan...............................................................................................................................3
Business overview- ....................................................................................................................3
Vision-.........................................................................................................................................4
Mission- ......................................................................................................................................4
Strategic objectives- ...................................................................................................................4
Product description- ...................................................................................................................4
Market trends-.............................................................................................................................4
Segmentation, Targeting and Positioning (STP)-.......................................................................5
Competitor's analysis- ................................................................................................................6
Legal structure-...........................................................................................................................6
Financial statement-....................................................................................................................7
Monitoring and controlling- .......................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
Managing enterprise is the important step which is taken for achieving the objectives of the
company and on the other side it is also important to achieve the competitive advantage in the
market. In the earlier time it was not that easy to manage the work but in the present time it is
also difficult compared to that of the earlier time(Sani and et. al., 2019). This is because the
change in preference of people and on the other side the increase in the technological
development which has made it easier for the companies and also the competition have been
risen with the development of the technology. It is beneficial and the management department of
the company have to work hard so that the employees are managing the work with great
efficiency. Coffee cups is the business which provides the exclusive flavour of coffee to people
with different taste and flavour. The business provides the herbal coffee flavour which has a
unique taste and is not being sold in the market of UK. This report will cover the business plan of
the Coffee Cups shop.
MAIN BODY
Business plan
Business overview-
Coffee cups is a coffee shop which has been established in UK and wants to make the expansion
of the business in other areas also. The business of Coffee cups provides the unique flavour and
taste which is in relation with the herbal flavour which is just different and not being provided by
the other coffee shops in UK (Yeoh, Chang and Zhang, 2018). The herbal flavours of the coffee
on the first hand are healthy and also provides unique flavour of herbal flavours which provides
many benefits to people. The business has provided different flavours in the coffee which
includes the most herbal form used by people if they are working on their health and are health
conscious because this can provide them the benefit in unique ways. They are providing the best
flavours which can be copied by the other coffee business in UK.