Commercial Transactions in Technological Environment

The assignment content discusses commercial transactions in a technological environment, focusing on current legal issues related to e-commerce. The topics covered include privacy concerns for customers, protection of copyright on digital content, and the need for trademark protection. Additionally, the importance of profitability as the primary objective of businesses is highlighted, along with the significance of effective business relationships built through communication, understanding customer needs, and frequent interaction.

Running Head: Commercial transactions in technological environment
COMMERCIAL TRANSACTIONS IN TECHNOLOGICAL ENVIRONMENT
[DATE]
[Company name]
[Company address]

Commercial transactions in technological environment 1
Topic 1
Current legal issues related to Commercial Transactions in a Technological Environment
There is half the population in this world who want to get their work done without the
application of the effort in this modern era of technology. E-commerce has now presented the
world with n number of opportunities for any person to commence business, reach the global
market level as well as one can sell and buy any product without the need of leaving his/her
place. There have recently been issues of law on the internet which are complicated to
understand. Enacting as well as enabling of the legislation has been encouraged for the adoption
of electronic commerce by the federal, state or territorial governments. Responsibility has been
given to the global companies for dealing with the legal issues such as forming of the contract,
abiding by the consumer protection laws, the creation of the privacy policies, security of the
databases, etc. The legal issues related to the e-commerce include privacy of the customers by
way of incorporating procedures for limiting the access to the personal information of the
customers by unauthorized parties. The second issue is concerning the protection of copyright on
digital content since the internet the biggest copy machine and hence calls for the requirement of
set laws for ensuring that the fundamental doctrine of copyright is not undermined by the digital
technology. Thirdly, even trademark requires protection as there are many people who use the
trademark or domain name of someone else without their authorization thus amounting to
dilution of trademark. The other major issues related to this include click are and shrink are the
use of meta tags or in other words the cyber crimes. Thus, the attorneys are now placed for
assisting the clients in understanding the technical, contractual, regulatory issues as well as
intellectual property since these have enhanced importance in the current economy so that they
can proactively minimize their exposure to the legal liability.

Commercial transactions in technological environment 2
Topic 2
Profitability is the primary objective of the owners of a particular business, and all the
organizations depend on their employees for the success of the team. If the employee performs
well it will be add on to the success while if his performance is poor, it would then be
detrimental to the success of the company. The performance of the employee, as well as the
customer, are inter-related. The level of the service received by the customer counts for the
popularity of the service and the product so provided to him. The reputation of a company is
based solely on the performance of the employees. For handling the needs of the customers'
business, employees with interpersonal relationship and skills of communication are required.
The other concepts studied in the class include the study of federal acquisition regulation which
is a legal authority over the government procurement process and various other types of contract
vehicles and the concept of commercial acquisition as for the items found on amazon.com. The
idea of identification of the characteristics of a healthy business relationship and the strategies
for building effective business relationships. Factors such as meeting the customer and ensuring
a clear understanding of the needs, requiring all the documents thereby reflecting the needs of the
client, awareness on the part of the offeror to the expectation of the customer and the timelines so
allotted, frequent communication, etc. are the ones affecting the relationship. It has also been
taught regarding the strategies for the building of the effective relationship.

Commercial transactions in technological environment 3
References
Iammarino, S., & McCann, P. (2006). The structure and evolution of industrial clusters:
Transactions, technology, and knowledge spillovers. Research Policy, 35(7), 1018-1036.
Sumner, M. (1999, April). Critical success factors in enterprise wide information management
systems projects. In Proceedings of the 1999 ACM SIGCPR conference on Computer personnel
research (pp. 297-303). Acm.