This assignment examines the importance of communication in business settings, emphasizing its role in overcoming barriers. It delves into various aspects of communication, including nonverbal cues like smiling and frowning, which can significantly influence tone and perception during interactions.
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COMMUNICATE IN A BUS ENV
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 1.1 Analyse communication needs of internal and external stakeholders..............................1 1.2 Analyse different communication models that support administration............................1 1.3 Effectiveness of various communication systems............................................................1 1.4 Factors that affect choice of communication media.........................................................2 1.5 Importance of correct grammar, punctuation, spelling in business communications......2 1.6 Factors to be taken while planning and structuring different communication media......2 1.7 Ways of overcoming barriers to communication.............................................................3 1.8 Use of communication theories and body language.........................................................3 1.9 Explain proof-reading techniques for business communications.....................................3 2.1 Identify purpose and audience of the information to be communicated..........................4 2.2 Select communication media that are appropriate to the audience and information to be communicated.........................................................................................................................4 2.3 Present information in the format, layout and style that is appropriate to the information to be communicated....................................................................................................................4 2.4 Follow agreed business practices when communicating in writing.................................4 2.5 Adapt style and content of a communication, appropriate to specific audiences............5 2.6 Present written communications that are clear, expressed in correct grammar and reflect what is needed........................................................................................................................5 2.7 Meet agreed deadlines in communicating with others.....................................................5 3.1 Identify nature, purpose, audience and use of the information to be communicated.......5 3.2 Use language that is correct and appropriate for the audience's needs.............................6 3.3 Use appropriate body language and tone of voice to reinforce messages........................6 3.4 Identify meaning and implications of information that is communicated verbally..........6 3.5 Confirm that recipient has understood correctly what has been communicated..............6 3.6 Respond in a way that is appropriate to the situation and in accordance with organisational policies and standards.............................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION The present report highlights importance of business communication to improve work in the company and avoid duplication of work. 1.1 Analyse communication needs of internal and external stakeholders Internal:Communication internallycanbelessformal duetofamiliaritybetween members of a team if between colleagues. However, it is typically informative in nature, i.e. regarding sales processes, business requirements/needs, or performance. External: This type of communication is varies largely on what the business wants/needs from its external audience. In terms of investors, a company would be more honest with figures than it would with customers/consumers, i.e. margin profits or company performance, in order to secure money from individuals. Similarly, with regulators companies will be honest in terms of relevant documents/information due to avoid legal issues. Comparatively, customers and suppliers will have limited information (Charter, 2017). 1.2 Analyse different communication models that support administration Communication is a key element to business success both internally and externally. 1. Shannon and Weaver Model Of Communication (1948)–This is one of the earliest models of communication and lays out the process of conversation to evidence what could go wrong from ‘source’ to ‘receiver’ as a message encoded’ and ‘decoded’ by two people. 2. Schramm’s Model (1954) alters this simplistic model, showing thatencoding and decoding is not a one-sided process and that by converting ideas into words humans are constantly encoding and decoding messages to be decoded and encoded again. 3. Berlo’s Model (1960) further alters Shannon and Weaver’s model - Stressing the relationship betweenthesenderandreceiverofmessagesbyhighlightingthecommunicationskills andperceptions which allow people to encode and decode messages as they do. 1.3 Effectiveness of various communication systems Telephone calls are an effective communication method in business due to the ability to structure messages simplistically and employ tone to ensure understanding between both parties and to better understand intention. 1
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Email–Comparatively to telephone calls, email is entirely written, resulting in a lack of verbal ques and limited understanding of objectives such as personality or attitudes. Consequently, smaller questions or details can be missed as a result of the limitation of this communication method 1.4 Factors that affect choice of communication media For large amounts of information email is the best choice as it is able to hold a large amount of written text and some documentation. When looking to describe and to discuss, telephone or face-to-face are better choices as they allow the use of senses within conversation i.e. tone (hearing), body language (visual), as well as ensuring the understanding of both parties due to quick feedback (Deasy and et.al, 2017). Telephone calls are typically better when looking to discuss large amounts of information or to save time. Face-to-face meetings are good with clients for initialmeetings, or candidates following interviews, to gather key information and make a lastingimpression 1.5 Importance of correct grammar, punctuation, spelling in business communications Business communications are important to the impressions made between internal and external stakeholders as well as the messages expressed. A key example of this in my role would be email communications I use to first introduce appropriate candidates to roles. These emails must be engaging, as to grab the attention of the reader, structured comprehensibly to include key information, formal in nature and written in good Englishincluding spelling and grammar as to make a good impression and a clear message for the reader (Kew and Stredwick, 2017). 1.6 Factors to be taken while planning and structuring different communication media When planning and structuring different communication media it is important to consider how the message you are offering will be taken in. A key consideration is the ability of the receiver to take on your message i.e. your message should be clear for a reader who may find reading English difficult who might have English as a second language or suffer from a reading disability. Consequently, it is important to make sure that any message is as succinct as possible only relevant and necessary information included within emails or conversations. 2
1.7 Ways of overcoming barriers to communication Difference in perception - Over the phone and particularly over email it can be difficult tonsure that the receiver has understood a message as intended, furthermore, they can disagree on certain elements and so it is important to address these ideas to ensure understanding between both parties. Cultural differences–Differences in cultural backgrounds typically alter body language, attitudes, and tone of voice in response to ideas. In my role, it is important to stay open-minded, as not to discriminate, and to ask questions to candidates/clients to ensure understanding, i.e. asking to a party clarify/expand on ideas–asking questions such as this makes sure that you will understand the viewpoint of the other party (Gunster, 2017). 1.8 Use of communication theories and body language Berlo’s theory of communication takes into account the importance of senses, and therefore body language as viewed by a receiver, in the deliverance of a message. Similarly, it can be argued that the ‘interference’ of Schramm’s model could include such things as body language. In my work, I understand that body language, similarly to tone in a telephone conversation, is a key aspect to how a message is created and taken in. For example, closed body language can suggest that someone is uncomfortable, nervous, or judgemental, i.e. hunching, crossing arms, etc., whereas, open body language is a good indication of agreement, honesty, and friendliness, i.e. expressivehand gestures, a lack of physical barriers, and relaxed body positioning. 1.9 Explain proof-reading techniques for business communications Proof-readingtechniques used in business: key examples include peer review, software review,andself-evaluation(Borman,2017).Proof-readingisimportantinbusinessas communications are commonly the foundation for the opinion of a client or candidate of you and your business therefore, creating a professional message is important to ensure positive feedback. During my role, I commit many emails to candidates and clients. At first these were reviewed by my mentor to ensure I understood the quality expected in the emails and attached documents 3
2.1 Identify purpose and audience of the information to be communicated The purpose of communication is to allow the exchange of information, ideas, concepts, emotions, thoughts and opinions. The benefit of knowing this is so you can use communication as a tool, audiences can be communicated with much ease. t is needed to be able to learn, teach and explain things to others. We communicate in a Business Environment to maintain effective and efficient ways of working and to listen to and try to solve each others problems. 2.2 Select communication media that are appropriate to the audience and information to be communicated Written communication is any type of communication that involves the written word. This can involve both formal and informal communications. A key distinction between written communication and face-to-face communication is that feedback from the receiver may not be immediate. Although most of us consider ourselves honest and ethical, we're all human and can forget things we've said or misunderstood things we've heard. One of the major benefits of written communication is that it can be used to document what has been said or agreed to. It also can be used to clarify ideas to avoid misunderstandings (Kotha and Nagarajan, 2018). 2.3 Present information in the format, layout and style that is appropriate to the information to be communicated Letters and Memos Letters and memos are the most traditional written business communication. Letters are commonly used to present official business information to other businesses, to individuals or to outside business stakeholders. Meetings Meetings offer organizations a way to convey information using a personal format. Meetings may include managers, employees or customers (Banatwala, Brooks, Estrada and Russo, 2017). 4
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2.4 Follow agreed business practices when communicating in writing Effective business communications directed at an intercultural audience must include a review process to mitigate misunderstandings due to linguistic and cultural differences. • Create an outline • Limit text to six lines • Anticipate potential questions from audience • Make sure communication does not violate legal or ethical protocol • Show respect towards audience 2.5 Adapt style and content of a communication, appropriate to specific audiences Analyser These individuals are meticulous, detail-oriented, introverted and task-oriented. These individuals can be considered perfectionists and they are suspicious of others. They may answer a question with a question Socialiser Theseindividualsarecharismatic,enthusiastic,persuasive,lively,loud,talkative, friendly, people-oriented and very social.They are also visual and creative. Their biggest fear is social rejection and they ask the "who questions. The Socializer is a great motivator 2.6 Present written communications that are clear, expressed in correct grammar and reflect what is needed The main purpose in the correct use of grammar, punctuation and spelling is ensuring the receiver of the information reads it the way it was intended. Addition to this when given a task to do, your employer expects you to do it perfectly. When a document has inaccuracies, readers tend to distrust everything, including the statistics, opinions, and facts. For progression in the companyyouneedtoensureyoucarryoutalltaskstoacertain standard (Caunter, Jackson and Geach, 2017). 2.7 Meet agreed deadlines in communicating with others Set a deadline schedule. Break your work up into blocks set up over a specified time period. To get an idea as to how long you can expect the project to take, break it up into blocks and allocate each block a certain amount of time. Always allow additional time for these blocks to ensure that should there be problems or delays along the way, that you can still get the work done. Be very careful of over committing. Rather, be honest and speak up before theproject starts. Know your strengths and limitations, and plan accordingly. 5
3.1 Identify nature, purpose, audience and use of the information to be communicated When communicating in a work environment, the nature is to communicate factually, in concisely and in an easily digestible style. If you are communicated non-verbally, e.g. letter, the information needs to be relevant, accurate and be presented professionally. Knowing what is trying to be achieved from a conversation is essential for a successful conversation. You have to make sure in a business environment that the informationthat youa portraying or that is being portrayed to you is accurate (Audience, Purpose, & Context, 2018). 3.2 Use language that is correct and appropriate for the audience's needs The communication should be at a pitched at a level that will be understood by youraudience e.g. if you were talking to a customer you wouldn't be using the usual jargon or abbreviations that would to your colleagues in the office. 3.3 Use appropriate body language and tone of voice to reinforce messages Your tone of voice needs to be moderate to low and the speed of what you are talking needs to be slow enough in order for it to be clear and easy to understand. When communicating verbally, your body language will be assessed. Keep your posture high with your shoulders back, give direct, solid eye contact and smile. 3.4 Identify meaning and implications of information that is communicated verbally Communication is the act of transferring information from one person to another. If you do this verbally, it will usually be as a face to face conversation or over the phone. When speaking to a customer over the phone I use question techniques as way of confirming that the information has passed through successfully. 3.5 Confirm that recipient has understood correctly what has been communicated A way of judging this when having a face to face conversation would be by observing the person's body language as you speak and by questioning throughout. With all forms of communication, at the end almostlike a conclusion, you could sum up overall what has just been discussed as a clarification of understanding. 3.6 Respond in a way that is appropriate to the situation and in accordance with organisational policies and standards You should always appear confident when you speak by speaking clearly and speaking with a smile. Smiling can change the tone of your voice to make you sound friendly and 6
welcoming whereas if you are frowning you may seem like you are fed up and that you don’t really want to be having that particular conversation (Lauring and Bjerregaard, 2017). CONCLUSION Hereby it can be concluded that communication is essential in the businesses so that barriers can be removed. 7
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REFERENCES Books and Journals Banatwala, M., Brooks, D. A., Estrada, M. A. and Russo, J. A., International Business Machines Corp, 2017.Communication management in a social networking environment. U.S. Patent Application 15/15.490. Borman, M., 2017. Applying multiple perspectives to the BPO decision: a case study of call centres in Australia. InOutsourcing and Offshoring Business Services(pp. 413-454). Palgrave Macmillan, Cham. Caunter, M. L., Jackson, B. K. and Geach, S. R., Qualcomm Inc, 2017.Apparatus and methods for widget intercommunication in a wireless communication environment. U.S. Patent 9,747,141. Charter, M. ed., 2017.Greener marketing: A responsible approach to business. Routledge. Deasy, S. and et.al, 2017.User interface for controlling use of a business environment on a mobile device. U.S. Patent 9,544,274. Gunster, S., 2017. This changes everything: Capitalism vs the climate. Kew, J. and Stredwick, J., 2017.Business environment: managing in a strategic context. Kogan Page Publishers. Kotha, S. P. and Nagarajan, R., 2018.Method and system for establishing a communication channel between computing devices in a customer care environment. U.S. Patent Application 15/203,875. Lauring, J. and Bjerregaard, T., 2017. Language Use and International Business: What Can We Learn from Anthropology?.HERMES-Journal of Language and Communication in Business.20(38).pp.105-117. Online 8