Communication in Organizations

This presentation explores the importance of communication in organizations, including the information and knowledge required by stakeholders, systems used for communication, barriers to effective communication, cultural factors that influence communication, the impact of technology on communication, and the role of policies and procedures in the communication process.

Communication

Table of Content
• Introduction
• Information and knowledge that is required of stakeholder in different
organisations
• Systems that is used for communicating information and knowledge
• Barriers to effective communication
• Values and cultural factors that influence communication

Cont…
• Benefit and hindrance of technology on communication process
• Impact of policies and procedures on the communication process
• Conclusion
• References

Introduction
• Communication refers to exchanging of ideas and thoughts between people.
This will help in passing information between individual at the workplace.
• Report will mainly focus on information and knowledge that is required for
stakeholder of different companies. It emphasizes on systems that is used for
communicating information to other people and barriers that will affect
communication

Information and knowledge that is required of stakeholder in
different organisations
Stakeholders Tesco Marks and Spencer
Suppliers Proper information is being
provided regarding the
availability of raw material
so that if any shortage is
there it will be available in
advance to the company.
It is dealing in various
sectors such as clothing,
cosmetics, accessories so it
is necessary that proper
information is being
available that will lead to
bring efficiency in the
company.

CONT..
Stakeholders Tesco Marks and Spencer
Employees Here, employees require
knowledge about daily task
and activities, stock, sales,
etc.
The employees requires
information about stock,
sales, customers, etc.
Board of Director In tesco BOD require
information about monthly
revenue, costs, etc.
Here, BOD require
information about profits,
market info, etc.

Systems that is used for communicating
information and knowledge
• There are various systems that is being used for communication such as
optical, radio, duplex, half-duplex and tactical system.
• As optical system includes that information will be passes through transmitter
that will help in converting information and through signal it reaches to the
receiver.
• In this light help in transferring information from one person to another

CONT..
 radio system - in this communication system information will be flow from radio as
an antenna is being attached that will act as transmitter between them. Communication
that will be occurred through telephone and in that both will get equal response from
each other . Its impact will be positive as there will be quick response from
stakeholders and frequent communication.
 Half Duplex system- While in half-duplex both will not be able communicate directly
as they have to wait while communicating one by one they will have to communicate
with each other. There will be negative impact on it as communication will not be
accurate and message is not delivered on time.

CONT..
 Tactical system - there will be change in the communication because of environmental
condition. Therefore, all these systems will help in transferring information and
knowledge. Here, the impact will be negative on system as there disruptions may
occurs in between.

Barriers to effective communication
• Semantic barriers
• Emotional Barriers
• Organisational Barriers
• Personal Barriers

Values and cultural factors that influence communication
• Communication will be influenced through cultural factors as different
employees are coming from different culture throughout the country.
• As identity of an employee will be depend on the background from where it
comes and that will influence communication between them.
• In cultural language is also a factor that influence communication. For
example - people belonging to different cultural may interpret message in
wrong way.

Benefit and hindrance of technology on
communication process
• Benefits
• It will facilitate in sending information through various electronic medium
such as mail or by texting message. Through technology it will become easy to
transfer information at very fast speed.
• It will help in delivering message through only one platform. With this it will
be easy to take quick decisions.

CONT..
• Hindrance
• Through technology data of the company is not safe as it will be stole by any employee
of the company that will be the biggest threat for it.
• Sometimes, message can be hacked which will result in misinterpretation.
• Due to some technical errors the communication process may hamper. This will result
in ineffective communication

Impact of policies and procedures on the
communication process
• This will have greater effect on working of the company and it will create
communication gap between employees at the workplace.
• In certain companies it is not allowed to talk during working hours in case
only when to ask queries with other employees in the company.

CONT..
Policies in Tesco-
 Use of proper medium
 Illegal use of information.
Procedure in Tesco
 Message is checked by manager
 It is verified by them.
 Then, message is communicated.

CONT..
Policies in Marks and Spencer
 Communication act
Procedure in Marks and spencer
 Approval by General Manager
 Selection of medium.

Conclusion
From the above study it can be said that communication plays an important role in
every organization that will be helpful for the future. Information and knowledge
is being transferred to each other through communication only. It is important that
employee engagement activity is being organized for effective communication in
the company.

References
Books and Journal
• Arvanitis, S. and Loukis, E., 2015. Employee education, information and
communication technologies, workplace organization, and trade: a comparative
analysis of Greek and Swiss firms. Industrial and Corporate Change.24(6).pp.1417-
1442.
• Bi, S., Ho, C.K. and Zhang, R., 2015. Wireless powered communication:
Opportunities and challenges. IEEE Communications Magazine. 53(4).pp.117-125.
• Gartmeier, M., Gebhardt, M. and Dotger, B., 2016. How do teachers evaluate their
parent communication competence? Latent profiles and relationships to workplace
behaviors. Teaching and Teacher Education. 55.pp.207-216.

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