Communication in a Business Environment : Report

Communication in a
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Communication needs of internal and external stakeholders................................................1
1.2 Different communication models..........................................................................................1
1.3 Effectiveness of different communication systems...............................................................2
1.4 Factors that affect the choice of communication media........................................................2
1.5 Importance of using correct grammar, sentence structure, punctuation, spelling and
conventions.................................................................................................................................3
1.6 Factors to be taken into account in planning and structuring different communication
media...........................................................................................................................................3
1.7 Ways of overcoming barriers to communication..................................................................3
1.8 Use of communication theories and body language.............................................................4
1.9 Proof- reading techniques for business comminations..........................................................4
TASK 2............................................................................................................................................4
2.1 Purpose and audience of the information to be communicated............................................4
2.2 Communication media that are appropriate to the audience and information.....................5
2.3 Information in the format, layout and style that is appropriate to the information to be
communicated.............................................................................................................................5
2.4 Agreed business practices when communicating in writing.................................................6
2.5 Style and content of a communication, appropriate to specific audiences............................6
2.6 Written communications that are clear, expressed in correct grammar and reflect what is
intended.......................................................................................................................................6
2.7 Agreed deadlines in communicating with others..................................................................7
TASK 3............................................................................................................................................7
3.1 Nature, purpose, audience and use of the information to be communicated........................7
3.2 Use language that is correct and appropriate for the audience's needs.................................7
3.3 Use appropriate body language and tone of voice to reinforce messages.............................7
3.4 Meaning and implications of information that is communicated verbally...........................8
3.5 Recipient has understood correctly what has been communicated.......................................8

3.6 Way that is appropriate to the situation and in accordance with organizational policies and
standards......................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Communication is an integral part of business. Companies transfer information for
various reasons to internal and external business stakeholders. Larger companies often spend
copious amounts of time developing and sending messages to managers, employees and the
general public. Small businesses may not have as much communication depending on their
business operations. Business communication can be of two types internal and external (Castells,
2013). When communication occurs within the same organization, it is called internal business
communication and it’s related to maintaining and improving the morale of employees,
procedures and prescribing methods, directing the workers. Present report is based on Tesco,
which is multinational retail store in UK. This report discussed about effective communication
process within the business environment.
TASK 1
1.1 Communication needs of internal and external stakeholders
Communication within a business is always purposeful; whether it is to inform, to
persuade or to request action. It is a process that must be understood by both the sender and
receiver of the message in order to be successful. The communication needs of internal and
external stakeholders are slightly different due to their position in relation to the organisation.
Internal stakeholders include people who work from within the organisation, such as
employees, volunteers, managers and owners. In my organisation, these would include the
employees, managers, and company directors. Internal stakeholders need to &now the type of
business the organisation is in, specific details regarding the products services offered, and the
correct procedures to follow in case of a problem.
External stakeholders are the people who are affected by the work and activity of the
organisation such as; shareholders, investors, customers, clients and suppliers. These groups
need to know information regarding the branding, sale and publicity of a product, as well as any
events and sponsorship involved.
1.2 Different communication models
There are a number of different patterns of communication that take place in a business.
They differ due to the direction and flow of the information. Communication within
administration can involve letters, meetings, emails, presentations, and memos (Cavusgil and et.
1