Communication Skills for Business

This presentation explores the importance of communication skills in business and provides an overview of communication theory, methods, and principles. It covers various models of communication, such as Schramm's Interactive Model and Dance Helical Spiral Model, and discusses different methods of communication, including oral, written, visual, and electronic methods. The presentation also highlights the principles of effective communication and addresses common barriers to communication.

Communication Skills for
Business

INTRODUCTION
Communication skills are the heart of each and every
business. It is the process of exchanging ideas and
information between one person to another (Sender and
Receiver). The role played by communication is vital as
without effective communication there is nothing in the
business. Effective communication in the business is very
important.

1. Communication theory and systems used in
business.
The theory and models of communication are defined as the theory of
communication which are applied in the business which helps to be
understand the process of communication. In order to understand the
basic concept of communication, it is simply a procedure of sending
and receiving or transmitting information from one person to
another. In order to make systematic and proper communication
procedures, there are various types of theories or models. These
theories and models of communication makes communication in the
simplest and easiest form. There are various models and theories of
communication which is used by several organisations to promote
the skills and traits of communication among all the people of the
company.

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There are so many benefits of models which make
communication in simplest and easiest way are as
follows-
 They make the communication easier and simplest
form.
 They make the communication clear and
understandable.
 They help in building healthy relationship with
employees.

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1. Schramm's Interactive Model- This the model or theory which
given by Wilbur Schramm in 1954 which was the first person to
model of mathematical of Shannon and Weaver. He gave main
emphasis on encoding and decoding as activities maintained at the
same time by sender and receiver. He also gave emphasis on two
way communication.
He also provided the additional concept of a field of experience which
refers to the type of attitudes which sender and receiver maintains
towards each other. He also included feedback in his model, he
stated that there are two types of feedbacks is influenced by direct
and indirect communication. This model will be very beneficial for
all business as breaks the complex communication into the simplest
way.

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2. Dance Helical Spiral Model- This is the model or theory
which is given by Helix in 1967. He depicts communication as
a dynamic process. He stated that communication is developed
in an individual by his birth to existing moment. He also stated
that communication is influenced by the past behaviour which
is affects future and present communication. The model of
communication of Helix is always moving forward. The
model of communication proposed by him is flexible process
of communication. Businessman can use models of
communication to make there communication more flexible
and easier.

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2. Methods of communication
There are so many methods of communication
which makes communication more effective
and impressive. There are several methods of
communication such as speaking, listening and
reading as all these are standard methods of
communication. Further-hence, there are some
methods of communication which are oral
written, visual and electronic methods.

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Oral communication- This is the easiest way of
communication as ideas and information are shared by
mouth or words. Verbal transfer of ideas or information
from one person to another is oral communication. Oral
communication can be informal or formal.
Advantages of oral communication are- it can be more
personal, it is less time consuming and it has more
flexibility than others communication.
Disadvantages- It is less formal and it has less reliability.

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Written Communication- This is the process where
communication takes place in written form. It is
written transfer of message. Letters, manual reports,
telegrams, bulletins are the examples of written
communication.
Advantages- It covers more suitable for long distance, it
covers wide range of area and it is used as legal
evidence of documents.
Disadvantages- it is very time consuming method and in
case of urgency it is not useful.

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Visual Communication- this is the modern method of
communication. In this type of communication people
come in interaction by reading and watching. For
example, maps, charts, posters, signals etc.
Advantages- this is the most effective style of
communication, it is easily understood and it is more
reliable.
Disadvantages- no use when there is long distance and
reliability is less.

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Electronic Method- Today, in the era of
modernisation, electronic mode of
communication is more preferable by people. It
has wide coverage area. For example- email,
messages social media etc.
Advantages- It educates people, it is very fast
way of communication.
Disadvantages- it is costly, it causes health
issues.

3. Principles of effective communication
Principles of planning- these principles states that before conveying
any messages or information to anyone, it should be properly
planned.
Principles of simplicity- these principles states that message should be
simple and easy. Making message in more complex way is avoided
by this principle.
Barriers of communication.
Lack of attention- It is also the barriers when listeners are not interested
in taking interest and paying attention while someone is talking.
Physical Barriers- This is the barriers which comes during
communication like sound, pitiful lightning, temperatures of
environment, old instrument and equipments.