Communication through Social Media inside the Organization

Running head: COMMUNICATION THROUGH SOCIAL MEDIA INSIDE AN ORGANIZATION
Communication through Social Media inside the Organization
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1COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
2A. Outline of the structure of report
Introduction Background of report: Influence of social media in the process of
communication in order to maximize opportunities and goals within an
organization.
Purpose for Outline of Report:An outline to a report has to be set as
it is necessary to give the reader a brief idea regarding the subject
matter to be discussed before coming into the centre of discussion.
Title of Report:Communication through Social Media inside the
Organization
Purpose for report: Digital platform comprising of Facebook,
Pinterest, Tumblr, YouTube and other social media sites facilitate
collaboration among customers, increases optimization in terms of sale
of products as well as services and also enhances exploration of various
products that exist within the market by several customers. Therefore
this report talks about benefits of social media over communication that
helps firms to expand their market.
Readers of report: This particular report has been designed especially
for students as well as economists who realize the importance of
current market situations and want to incorporate social media features
in order to advertise products and improve the standards of business
firms.
Background associated with an organization: Various apps on social
media are used in organization for recruitment processes, for employee
engagement as well as increase their chances of gaining knowledge and

2COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
distribution through blogs as well as communities.
Strategy associated with communication process:Communication
through visual process is termed as a strategy for effective
communication.
Discussion Main subheading sections included in report:
 Comprehensive understanding about the topic
 Various research evidences as well as their application
 Analysis from critical point of view to develop arguments
 Impact of social media in the process of effective
communication for business expansion
 Future benefits of communication in terms of social media
Four different research sources:
1. Treem, J. W., Dailey, S. L., Pierce, C. S., &Leonardi, P. M.
(2015). Bringing technological frames to work: How previous
experience with social media shapes the technology's meaning
in an organization. Journal of Communication, 65(2), 396-422.
 Article name: Influence of ESM over technology existing in
firms
 Resource type: Journal
 Brief description of paper:Research on impacts due to
implementation of platform of ESM in an organization
whether workers have a positive viewpoint associated with