Communications Skills for Business

Communications
Skills for Business

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1 Communication models and systems used in businesses..........................................................3
2. Communication methods and technology in businesses..........................................................5
3. Making communication effective............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The communications skills are very much necessary in a business. An employee who has
good communication skills can easily convey the message or idea to another person. A good and
clear communication helps an organization in understanding the tasks very much clear. For
reference purpose this report has taken an example of a company, marks and Spencer. Marks and
Spencer is a British multinational company which specializes in clothing, food products and
home products. The company has around 1467 stores serving worldwide (Arnold and Boggs,
2019).
This report discuss about the model of communication which is been followed by the
organization and the communication system which is been used by the company. The report also
includes the communication method which company uses while performing the communication
and the outline principle for effective communication.
TASK
1 Communication models and systems used in businesses
There are 3 different types of communication model which is been used while
communicating and these are as follows:
Linear communication: In linear communication the message is being sent from only one side
and the other side only receives the message. There is no feedback or respond in this type of
model. It is a one way communication in which the person who gives the message intentionally
sent a message to the receiver. Linear communication model seeks focus only on the sender and
the message which is being drafted by the sender. Though the receiver is included into the
process and his role is only concern with receiving of message, he does not respond or reply the
message which has been sent to him. This model is considered as under developed for today’s
scenario (Beuker and et. al., 2013). For example, a manager sends the message to his whole
team informing about the meeting at office tomorrow, then he will only write a single email and
would mail it to all his team members. Here the communication is been done form one side only
i.e. from manager side.
Interactive model of communication: In this type of model the sender and receiver exchanges
their positions time to time as in this model both the parties which is involved into the
communication. Once the sender sent the message then after the decoding of the message the
receiver would play a role of a sender and will draft a response to the message. In this model
there is a continuous exchange for information and messages. For example, a manager set a
conversation with his employee and discuss about the work which he has been performed till this
month. In this the conversation between the manager and the employee would be continuous as
at a time one will be the sender and other the receiver and visa-a- versa.