Community Pharmacies: A Study

Running head: COMMUNITY PHARMACIES: A STUDY
COMMUNITY PHARMACIES: A STUDY
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1COMMUNITY PHARMACIES: A STUDY
The respective paper is a strategic discourse and managerial analysis of a UK based
community pharmaceutical company, Lloyd Pharmacy, which is underperforming due to
regional market dynamics and issues. The respective paper provides two parts, the first part is a
precise introspection about how strategies are discussed rhetorically and a-rhetorically within the
given organization, the respective communication techniques utilized, both verbal and non
verbal, while communicating about the strategies and schemes the company might take. The
second part is a precise analysis of managerial parts and implications the company might be
having and how such managerial implications might affect the strategic discourse of the
company.
Task 1
Overview of the company
The company Lloyds Pharmacy is a leading community pharmacy and a leading provider
of healthcare across the United Kingdom. The company operates mainly in the sectors and
divisions of community and health centre locations all round UK. The company is medium sized
and it successfully employs more than 1000 staff in its organization. The mission and vision of
the company is “healthcare for life”. The company was founded and formed in the year 1995 and
is registered under the standards of General Pharmaceutical Council. 1
Background of Strategic Discourses
1 Lloydspharmacy.com.2019. Available at: http://www.lloydspharmacy.com/

2COMMUNITY PHARMACIES: A STUDY
Strategic discourses can be defined as the process of methodology by which a company
communicates, discusses and consults about its strategies2. Strategic discourses have become an
important part of the total quality management as well as strategic and performance management
sectors of a company. For instance, Strategic consultations through meetings in the organizations
are one of the most important part of strategic discourses. Strategic consultations, such as
company meetings, conferences and get-togethers in order to discuss about strategies (corporate
and business) are nowadays, taken as a subject or a system rather than just an event. Therefore,
such aspects of strategic consultations have become important in carrying out strategies within
the organization that directly and indirectly influences the quality and performance of the
company3.
Strategic Discourses of the company
The company Lloyds Pharmacy has also taken up certain strategic discourses approaches
in order to discuss about the different strategies that they might be going to take and implement
for meeting the objectives and success of the company. Certain basic and customary strategic
discourses and consultations taken up by the company are: business conferences, business
meetings, newsletters, public meetings, questionnaires and also the inclusion of eminent strategic
consultants. The company has also taken up certain consultancy firms that might be providing
2 Bargiela-Chiappini, Francesca, Catherine Nickerson, and Brigitte Planken. "What is Business
Discourse?." In Business Discourse, pp. 3-44. Palgrave Macmillan, London, 2013.
3 Wright, Robert P., Sotirios E. Paroutis, and Daniela P. Blettner. "How useful are the strategic
tools we teach in business schools?." Journal of Management Studies 50, no. 1 (2013): 92-125.

3COMMUNITY PHARMACIES: A STUDY
the company with valuable insights regarding their strategies and prospective strategies, its
credibility, productivity, degree of profitability, scope and limitations. Strategic consultations are
also one of the important organizational operations within the respective company.
Strategic Consultations
The strategic consultations that the company Lloyds Pharmacy practices are enumerated
hereafter.
1. Strategic consultants: the strategic consultants can be defined as a professional who, after
enumerating the condition of the company, provide the company with unbiased, strategic
advice to the boards of the company, the Chief Executive Officers and also senior
managers by synchronizing and well as synergizing the extensive and intense knowledge
of the industries and business environment, also with consultations regarding relevant
analytical framework4. In certain cases, the strategic consultants as well as the strategic
consulting firms can also suggest as legal devices as well as advisories for the respective
company. Strategic consultants are important for firms because it has a numerous
advantages. The basic and customary advantages of strategic consultants are that they
expose the company to a wide range of different and diverse issues of business in the
context of both homogeneous and heterogeneous industries, which triggers a plethora of
insights for the company. Such interesting and influential insights given by the
consultants tend to help the company in taking correct strategic decisions which directly
4 O'Mahoney, Joe, and Calvert Markham. Management consultancy. Oxford University Press,
2013.