(Solved) Business Event Management Assignment

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Event management

The initial planning stages of an event: A theoretical overview and its practical application
in 2018 World Cup in Russia
Event management can be defined as a process of using organizational and business management
skills to envision, plan, coordinate and implement both business and social events. The events in
this case refers to wide range of activities such as parties, conferences major and major
tournaments like the upcoming world cup scheduled to take place in Russia in the year 2018.
This therefore means that event management is not all about a few events like weddings and
parties but rather a whole spectrum of both social and business events such as home party and
annual general meeting of a company respectively. Over time event management has undergone
tremendous changes from where it begun. During its initial stages, event management was all
about managing for social gatherings such as weddings and parties but today event management
has taken up management of corporate world events such as business meetings and marketing
events for the companies. (Damm, 2012) Today, the industry is characterized by a lot of
technological improvements such as powerful public address systems and conference interface
technologies that are capable of translating one language into another thereby bridging the
langue barrier in any conference. Many companies today enlist the services of event
management companies to plan for their corporate events as a strategic business tool. The
corporate would want certain theme to be displayed during their events so that even though it
could be an annual general meeting or an investor conference the theme and the values of the
company as well displayed and communicated to the attendees through how the event is
designed. This could be by crafting captivating messages that are strategically placed within the
location of the event. How the event is also themed in terms of the color can also be a way
through which the company is communicating to the attendees of the event. The company
hosting the event would also be keen to look professional and would want all her guest to be
served well during the meeting and ensure that every small detail of the event is gotten right and
thus boosting the corporate image of the company and by extension the company brand. Social
world have also increased reliance on event management as a strategic tool in their activities.
(Getz, 2013) Many people today want their social events to look perfect in the eyes of their guest
and because envisioning, planning and executing such an event will need careful planning by
someone with experience event management has become part and parcel of the event
management in the social world. A single event has numerous potential through which it can

enhance or improve a whole business. Through an event for example investor conference, a
company can get numerous offers in terms of funds to invest and expand it business simply
because the event is well organized which depicts how the organization itself looks like. Through
a single event a company can also gain a good number of clients that will be important for
supporting its business. (Kilkenny, 2016) An event also has a potential of wining a company
business opportunity through the way they can pitch for business during a business event such as
trade fair. Therefore a single event has a good number of ways through which it can improve a
whole business.
According to an event planning program designed by Judy Allen and named DRIVE, the
foremost important aspect in planning an event is Define. This means defining or understanding
through definition what has been done and is being done in your industry regarding all aspects of
an event. The information can be gathered through business journals and other types of
publications touching on the subject matter. The second step is carrying out research. This
means that researching or finding out what other industries are doing to make their functions or
events successful. Here, it is advisable that research is carried out across all possible industries
because this means more ideas are obtained. The ideas obtained in the research can be
incorporated in your event. The source of information for research can be trade publications and
educations seminars from event planners among other sources. The third step is to innovate. The
step suggests that the event planner should innovate based on the research carried out in the
previous step and see what may work best for their event. This can be future enhanced by
working with event planning professionals to ensure that the vision of the company is well
executed owing irrespective of the fact that the innovations are new and maybe not tried before.
The forth step is Visualize. (Getz, 2014) This basically refers to envisioning how changes in the
company product line or services may capture the attention of the market through publication in
various forms of the media and the last step is to execute or implement the event using all the
resources available in a reasonable way. The above steps will guide the objectives and the goals
of the event being planed depending on what the owners of the event together with the planer
will deem fit for their event. As mentioned in the above process the key method in setting up the
purpose, objectives and goals of an event is through comparing notes with the industry peers
through reading all necessary publications that are related to the event being planed. The