Comparative Analysis of Marketing Mix between Dove and Sure Deodorants

Principles of marketing
Executive summary
The principles of marketing is the fundamental of marketing ideas which is implement by
the company to promote its goods and services. It helps in determining needs of the potential

customers and generate awareness of products and services in eyes of target consumers. The aim
of this report is to compare marketing mix between Dove (deodorant for women) and Sure
(deodorant for women). The secondary method of research has been used in this report to find
out strategies of product, price, place, promotion and target markets.
Table of Contents
Executive summary..........................................................................................................................2

INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Comparison of Target Markets...................................................................................................4
Product........................................................................................................................................5
Price.............................................................................................................................................5
Place............................................................................................................................................6
Promotion....................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Appendices.....................................................................................................................................10