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Comparative Analysis of Marketing Mix between Dove and Sure Deodorants

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Added on  2023-06-18

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This report provides a comparative analysis of marketing mix between Dove and Sure deodorants. It includes a comparison of target markets, product, price, place, and promotion strategies. The report also provides recommendations for both brands to enhance their sales and performance level in the competitive market.

Comparative Analysis of Marketing Mix between Dove and Sure Deodorants

   Added on 2023-06-18

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Principles of marketing
Executive summary
The principles of marketing is the fundamental of marketing ideas which is implement by
the company to promote its goods and services. It helps in determining needs of the potential
Comparative Analysis of Marketing Mix between Dove and Sure Deodorants_1
customers and generate awareness of products and services in eyes of target consumers. The aim
of this report is to compare marketing mix between Dove (deodorant for women) and Sure
(deodorant for women). The secondary method of research has been used in this report to find
out strategies of product, price, place, promotion and target markets.
Table of Contents
Executive summary..........................................................................................................................2
Comparative Analysis of Marketing Mix between Dove and Sure Deodorants_2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Comparison of Target Markets...................................................................................................4
Product........................................................................................................................................5
Price.............................................................................................................................................5
Place............................................................................................................................................6
Promotion....................................................................................................................................6
RECOMMENDATIONS.................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Appendices.....................................................................................................................................10
Comparative Analysis of Marketing Mix between Dove and Sure Deodorants_3

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