Comparison Between EE limited and Tesco
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Added on 2020-02-03
Comparison Between EE limited and Tesco
Added on 2020-02-03
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Marketing Essentials
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 2a..........................................................................................................................................1TASK 2b..........................................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is necessary so that company can sell products and also purchase product inthe market. Marketing includes the different techniques that is promotion, selling and distributingof the products and services so that firm can attain the success in the competitive market. Thecompany has to set the targets so that planning should be done by different process for create andcommunication, delivering that have the values for the consumers and society. The present reportis based on EE Limited which is the operator of mobile network in UK (Stone and Jacobs, 2008).The vision of the entity they have to provide the best services and network to consumers and alsomaintain trust so that customer use the network of EE Limited. In the present scenario, reportcontains the concept of marketing in present and future trends and process of different marketingis to be discussed. Tesco has to achieve the goals and objectives by using 7P's marketing mix.Along with this different roles and responsibilities of marketing manager which is interrelatedwith functional department of entity. TASK 2aMarketing mix is tool or instrument which includes 7P's that is price, place, product,promotion, process, people and physical evidence and in theory of marketing mix there are 4C'swhich are included (Peter and Donnelly, 2011). These tools which is used by the business andalso by marketers through this, they can easily determine product and brand offerings. Moreover,comparison between EE limited and Tesco are as follows:-Product – A product is an item which satisfy the demands of the different person. Theproduct which which satisfy the need of the consumer that is tangible or intangible in the form ofgoods and services. Goods manufactured by Tesco for the end-users are called products and theyare heterogeneous and can not be owned (Lancaster and Massingham, 2010). A product which isoperated by entity in which the sellers sells to the buyers in exchange of money and the companyhas to provide service of product has to be designed with care. Tesco have to provide the betterservices and good quality product so that they can attain the targets in the competitive market.In contradictory EE limited provide voice transfer services which help in connecting ofmore people. In addition to this, they also provide of internet services like 3G and 4G serviceswhich help in video calling to their customer. Organization provides mobile phones with latesttechnology through this, they keep track with customer preferences. Moreover, 4G phones help1
in consumption of new services which leads to fast adoption of EE limited phones. It offers newand upgraded mobiles to customers which help in attraction by tariff features and some specialoffers. Thus, it lead to long term relation with customers and also help in building of customerloyalty.Price – Price is the very important component which are included in marketing mix. It isvery important component which included in marketing plan as they determine profit andsurvival of firm. Price always help in perception of product in the eyes of consumers (Baines,Fill and Page, 2013). The company has to keep the price low which helps in attaining success incompetition. If prices of the products or services of Tesco is too high that will help in attainingthe benefits in products. They have to examine competitors which help in deciding the price ofthe product. Pricing in case of providing the services is rather more difficult than in the case ofproducts (Joshi, 2014). Major considerations in pricing is cost of product, advertise and alsoexpenses of marketing, any price fluctuations in the factors so that these factors can changeseparately.Whereas, EE limited provides latest technology therefore, they charged high price onthose product which they are offering to customers. Before, they where providing 3G serviceswhich contains price slightly lower because 4G service has introduced which contain price high.However, here, competition rise on 4G services therefore, demand is price elastic. In addition tothis, company has adopt penetration pricing strategies because through this, they can quickly setin market. Moreover, by using this strategy they rise in market share and also gainingcompetitive advantage from their rivalries. Thus, price of service is low then greater demand andbuyer behaviour also changes.Place – The product shall be available from where Tesco target consumer so that it iseasy to shop. Place refers to location where products are easily available and can be sold orpurchased. Consumer can purchase product from physical market or virtual market. A companywhich is expert in making software which will better placed in business hub with many firms(Baker and Saren, 2016). If product is of high quality then the consumer will easily purchase theproduct and that will available only in limited stores. Along with this the place where product isto b distributed depends on product and pricing decisions taken by Tesco.In contradictory, EE limited consist of three option that are direct, sales staff andintermediary in order to reach market coverage by satisfying customers wants.2
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