Ethical Challenges Faced by Uber in Using App-Based Peer-to-Sharing Technology

This presentation highlights the ethical challenges faced by Uber in using app-based peer-to-sharing technology. It discusses issues such as multitasking drivers, privacy violations, passenger safety, leadership, and social media. It also explores the risks that Uber needs to overcome to be successful and the requirement of regulations for Uber as a popular business expanding to other countries. The presentation concludes with the importance of implementing appropriate systems, regulations, and compliances for the successful expansion of Uber.

COMPARITIVE BUSINESS
ETHICS AND SOCIAL
RESPONSIBILITY

Table Of Contents
Introduction Slide 3
Ethical challenges that Uber faces in using app-based peer-to-
sharing technology?
Slide 4- 9
Risks that Uber will have to overcome to be successful? Slide 10-11
Requirement of regulations for Uber as a popular business
expanding to other countries to develop compliance with standards
to protect competitors and consumers?
Slide 12-13
Conclusion Slide 14
References Slide 15

Introduction
The study highlights a case of hitting bump in the road along
with certain facts about Uber. Ethical challenges faced by
Uber as a popular company in usage of app-based peer-
sharing technology have also been explained in brief.
Disruptive business model and marketing strategy has also
been taken into consideration and assistance to Uber
through this has been explained. Certain issues faced by
Uber in complying with the standards of the services that
are to be catered has also been taken into account.

Ethical challenges that Uber faces in using app-based
peer-to-sharing technology?
• Multitasking drivers
• Privacy
• Passenger safety
• Leadership
• Social media
Ethical
Challenges
Faced by
Uber
Multita
sking
Drivers
Privacy
Passeng
er
Safety
Leaders
hip
Social
Media

Contd.
Multitasking Drivers
• Connecting riders with the drivers nearby and notifying
passengers about their currently booked ride can be considered as a
major drawback. As this makes other available drivers rush
towards their passenger and this can increase the rate of accident.
• Moving eyes from the roadside due to the device attached to the
car increases rate of accident due to distraction for the drivers.
• Voice-activated technology along with several other complications
of such technologies can often cause drivers to overlook the sign
boards leading to safety hazards for both drivers and passengers.

Contd.
Privacy
Violation of customer’s privacy
can act as a huge issue. On
Privacy, Technology and Law
like “God-view tool”, lets the
drivers track the location of
the customers who are riding
in the car. Due to this
mentioned reason, there are
customers who are bothered
with privacy invasion and
hence, do not seek for rides.

Contd.
Passenger Safety
Several Uber drivers have been
accused of sexual harassment of a
passenger and various other cases.
Providing employment without
proper knowledge to the uber driver
might not be a safe decision. Lack in
passenger safety and security can
lead towards loss of customer’s trust
for the company. This can result in a
damaged reputation for the company
in the market and loss of competitive
advantage over its rivals.

Contd.
Leadership
There were several mistakes made by the concerned
company, the CEO and other leaders did not bother to be
apologetic about their deeds. CEO, Kalanick responded
for suggested lax leadership and stated that mistakes can
be made and urged for apology by President Richard
Nixon on weak grounds. However, as per the comment
by Melvin Meads, the services seemed to be very easy
to use and no hassles while money transfer, which
helped mitigate the above concerns.

Contd.
Social media
Using social media platforms, Uber has
ignited the global ride-sharing industry
helping people across rural areas to seek
services through convenience of Uber
mobile application. However, these days
Uber is found to be going through its
toughest time and facing aggressive
impulses. This has seriously turned off
the relationship of Uber with its
investors, skilful and potential
employees and loyal customer base.
Ethical challenges regarding peer-to-peer
sharing technology involves financial
misconduct, privacy and safety issues.

Risks that Uber will have to overcome to be successful
Several issues associated to Uber regarding false
advertising, safety concerns, privacy issues and surge
pricing has been found. Uber is effectively inclined
towards segmenting target market with help of
disruptive business model and certain marketing
strategies. It has been found that Uber is less
concerned towards maintaining law, rules and
regulations and violation of ethics has also been a
major issue for the company.

Contd.
• Fair Compensation and Training Programs
• Safety and Rate Improvements
• Better Business Bureau Complaints
• Upgraded Security and App Updates
• Regulation, Compliance and Standards
• Standardized pricing

Requirement of regulations for Uber as a popular business expanding
to other countries to develop compliance with standards to protect
competitors and consumers?
Uber being a so popular organisation is taking
initiatives to set its footprints over global market
of different countries. It is necessary for them to
comply with the standards and regulations that are
set by the policy guidelines of the company.

Contd.
• Proper licensing
• Standard system of
pricing
• Seat belts
• Use of camera and other
video-audio recording
devices
• Initiative towards sexual
assault and misconduct
• Developmental programs

Conclusion
As per the findings of the above study, it has been observed that
Uber has faced certain ethical challenges in using app-based
peer-to-peer sharing technology. It is necessary for the
company to take up strategies that are necessary for
overcoming the above stated issues. Implementing appropriate
systems, regulations, standards and compliances can be useful
for further expansion of the company. Law and legislation
must also be complied by Uber in order to maintain
sustainability factor and successful expansion of the company
in global market. Rules, regulations and policies for passenger
safety and security must considered to be one of the most
predominant factor for the success of the company.

References
• Argetsinger, C., 2018. Insurance coverage for sexual
misconduct claims. Risk Management, 65(1), pp.32-33.
• Blevins, J., 2017. License to Uber: using administrative
law to fix occupational licensing. UCLA L. Rev., 64, p.844.
• Bond, M.K., Landrok, M. and Landrock, P., Cryptomathic
Ltd, 2017. Crm security core. U.S. Patent Application
15/164,458.
• Desplaces, D. and Congden, S.W., 2017. Expat pay and
compensation: fair or not fair?. The CASE Journal, 13(2),
pp.168-186.