Competitive Strategy: An Analysis of Agriculture, Tourism and Child Care Industry in Australia

Running head: COMPETITIVE STRATEGY
Competitive Strategy
Name of the Student
Name of the University
Author’s note

1COMPETITIVE STRATEGY
Executive summary
The purpose of this assignment is to understand the dynamics of a competitive business
environment, it provides a scope to analyse the frameworks in strategic management that are
used to device the policies and make decisions to gain competitive advantage over others in the
industry. The concepts that are used to study the agriculture, tourism and child care industry in
Australia are the Ansoff matrix, porter’s five forces and blue ocean strategy. It has been observed
that the type of industry as well as the kind of product and service that an organisation offer to
the customer decides the strategies undertaken by the management.

2COMPETITIVE STRATEGY
Contents
Introduction......................................................................................................................................3
Agriculture industry: Agrow............................................................................................................3
Ansoff Matrix..............................................................................................................................4
Tourism industry: Tthe Tailor.........................................................................................................5
Porter’s five forces.......................................................................................................................6
Child Care: Australian Childcare Alliance......................................................................................7
Blue Ocean Strategy....................................................................................................................7
Conclusion.......................................................................................................................................8
Reference:........................................................................................................................................9

3COMPETITIVE STRATEGY
Introduction
Australia is a land of opportunities for investors, the government, the society, the
economy and the technology that is available in the Australian business environment encourages
investors in new and innovation driven ventures. This in turn makes the industry in which
existing organisations operate crowded with competition. There is intense competition in every
industry, therefore it is important for each company to make a mark for itself, which will help the
target market to identify the brand and own the brand the way it is presented by the company. In
this assignment the industries and organisations that are going to be discussed are:
• Tourism: The Tailor: Luxury Travel Australia
• Agriculture: North Australian Pastoral Company
• Child Care: Australian Childcare Alliance
The models of management that is going to be used to base the arguments upon are
Ansoff matrix, Blue ocean strategy and Porter’s five forces.
Agriculture industry: Agrow
Agriculture industry in Australia is regarded as one of the most significant contributor to
the economy of the country. The value of the industry recorded in 2017 is around $63.8 billion,
majority of which is the export value of the Australian produce agricultural products ($48.7
billion) (Vidot, 2017). The Australian Bureau of Agricultural and Resource Economics and
Sciences is the authoritative body in the country that regulates and manages the industry, they
are responsible for setting out safety and other measurable parameters which the organisations in
the industry has to maintain as well as predicts the future of the industry. Fertilizers are a large
part of the Agro industry six million tonnes of fertiliser is approximately sold in Australia every
year. Locally manufactured fertilizers are popular in the farms of Australia. Agrow is one of the
consistent forerunners in the industry; the company has both B2B as well as B2C
clients(Agrow.com.au 2018). The company is proud to keep changing with the dynamics of the
industry in order to keep up with the changes in the business environment and the requirements
of the customers (Agrow.com.au 2018). The company uses its experience and knowledge to