COMPETITIVE STRATEGY OF APPLE

Running head: COMPETITIVE STRATEGY OF APPLE
COMPETITIVE STRATEGY OF APPLE
Name of the Student
Name of the University
Author Note

COMPETITIVE STRATEGY OF APPLE1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
About the company:...............................................................................................................2
Competitive options or aspects of Apple:..............................................................................3
Competitive strategies based on competitive options:...........................................................3
Instance on base of competition:............................................................................................5
Conclusion..................................................................................................................................5

COMPETITIVE STRATEGY OF APPLE2
Introduction
A long-term plan dedicated towards a specific organization for acquiring a
competitive advantage amongst the competitors of the same industry is known as competitive
strategy. The aim of constructing defensive or attacking strategy or strategic position in the
industry demonstrates the prime role of competitive strategy (Parast, 2017). The role of
competitive strategy also involves generation of superior Return on Investment. Competitive
advantage of a business reflects the feature of allowing a company to outperform amongst
competitors. Competitive advantage includes various factors or aspects that address the need
of responding to the competitors (Molina-Azorín et al., 2018). Various options of framing the
competitive advantage includes, resource availability, skilled labors, high entry barriers, low-
cost power source, access to advanced technologies and entry strategies.
The purpose of the paper is to present the competitive strategies of a selected
company with respect to five aspects or competitive options. The chosen company for this
assignment is Apple. The paper will also include an instance demonstrating the competing
aspects between Apple and Samsung. The paper will be concluded by presenting a summary
demonstrating the competitive strategies of the company to maintain the strategic position in
the industry.
Discussion
About the company:
The multinational technology-based company, Apple is headquartered in California,
Cupertino. The company designs, manufactures, develop and distribute the consumer
electronic, online services, computer hardware and software directly and through authorized
sellers to consumers. The online services of the multinational company involve iOS app
store, Apple Music, iCloud, Apple TV+, iMessage, iTunes store and Mac App store. The