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Concept of brand awareness in increasing consumer base of Hotel 41

   

Added on  2021-02-20

25 Pages5210 Words392 Views
Research Project

Table of ContentsTITLE:.............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................1Overview of research..................................................................................................................1Background of research...............................................................................................................1Rationale of research...................................................................................................................2Research aim...............................................................................................................................2Research Objectives....................................................................................................................2Research questions......................................................................................................................2Gantt Chart..................................................................................................................................2CHAPTER 2: LITERATURE REVIEW ........................................................................................5Concept of brand awareness........................................................................................................5Role of brand awareness in increasing consumer base of Hotel 41............................................5Techniques used by Hotel 41. for improving brand awareness among consumers....................6CHAPTER 3 RESEARCH METHODOLOGY .............................................................................8Chapter 4: Data Findings, Analysis and Discussion......................................................................11Chapter 5: Conclusion, Recommendations and anticipated Limitations ......................................21Conclusion.................................................................................................................................21Recommendations.....................................................................................................................21Anticipated limitation................................................................................................................22REFERENCES..............................................................................................................................23

TITLE:To identify the role of brand awareness in improving customer loyalty towardsorganisation. A study on Hotel 41.CHAPTER 1: INTRODUCTIONBrand is the the name fame of organisation which is acquired with conducting businessoperations in best way and making policies in context of consumer demand. Hence this topic issignificant in current market because there is increment in competition among firms. Thisinvestigation is done on brand awarenesses in order to improve consumer loyalty. Projectspecification is the document which is used to have complete and relevant information aboutdifferent strategies to be considered for conducting investigation in better and effective manner.This document contains aims and objective of research and proper setting short term objectivesfor team mates (Dunuwille and Pathmini, 2016). Overview of researchThis investigation is based on brand awareness which non monetary benefits for companyas goodwill. Brand awareness is the component which provides information about whetherconsumer are ready to avail services or not. This also makes clear that quality of services are upto the mark. When consumers are aware about brand, then they have complete knowledge aboutproduct and services and are ready to avail services regularly from. This is important aspectwhich makes is positive for organisation. This research is based on Hotel 41 situated in London,UK. This hotel is one of the luxurious services to consumers. This hotel is situated at 5 floor ofthe building with ball room. There are 30 rooms, hence counted best in small size hotels. Background of researchHotel 41 is small so there are less consumer as compared to large scale hotels. In order toimprove consumer base brand awareness is one of the best aspect. There are some changes inconsumer demand because of change in working style of association. For improving andmaintaining same brand image in industry, it is responsibility of managers to understandconsumer preferences and taking actions as per change in working style of workers. Hotel 41 issmall hotels and these are consumers have different reasons for staying at hotel such as businesspurpose, educational trip, etc. hence this research provides information about different waysthrough which brand image of Hotel 41 can be maintained (Seo, Li and Kim, 2015). 1

Rationale of researchRationale behind conducting this investigation is acquire knowledge about brand andfactors which affects it. This assist to know how brand image of association can be maintained.This investigation will assist investigator in future if similar business in future, hence there isscope of growth and development of business. This topic is new, hence respondents have newviews about it which can assist to collect information and give absolute recommendations andconclusions. Reader is also aware about impact of brand awareness on consumers and factorswhich has to be considered for improving it. Research aim“To identify the role of brand awareness in improving customer loyalty towardsorganisation.” A study on Hotel 41.Research ObjectivesTo understand the concept of brand awareness.To identify the role of brand awareness in increasing consumer base of Hotel 41.To ascertain the techniques used by Hotel 41 for improving brand awareness amongconsumers.Research questionsDo you have knowledge about concept of brand awareness?What is the role of brand awareness in increasing consumer base of Hotel 41?What are the techniques used by Hotel 41 for improving brand awareness amongconsumers?Gantt ChartGantt chart is the graphical presentation of research activities with its time throughhorizontal and vertical lines. There are different activities which are followed for completinginvestigation with achieving aims and objectives. Gantt chart is the effective project managementtool through time required to complete specific activity is clear. There are different barsrepresenting different activities with their time, so it is easy for investigator and their team matesto identify time required to complete it. So with the help of this tool, study will completed withinspecified time achieving aims and objectives (Nica, 2013).2

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