Business Plan: Discovery Bar Café
Added on 2020-05-28
20 Pages2964 Words182 Views
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Concept PlanBusiness Concept for Discovery Bar Cafe
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Concept PlanContents1.0 Introduction...........................................................................................................................................32.0 Objectives..............................................................................................................................................43.0 Market Research....................................................................................................................................54.0 Target Market/Customer........................................................................................................................55.0 Marketing..............................................................................................................................................66.0 Human Resource...................................................................................................................................77. 0 Operations – Using the Business Model Canvas...................................................................................88.0 Legal Issues.........................................................................................................................................119 Financial.................................................................................................................................................1210.0 Risks, Contingency and Exit Strategies.............................................................................................14Bibliography..............................................................................................................................................1613.0 Appendix...........................................................................................................................................17
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Concept Plan1.0 Introduction The Discovery Café bar is a small business modelled after a modern café bar. This is a 24-hour service offering a relaxation joint for meetings, dates, and recreation. Designed with a restaurant and bar sections, the service specializes in offering beverages. Inspired by a fun, relaxed and unique atmosphere, this is a full service café with regular performance on weekends. Situated in Rhodes Italy, its location is a tourist hot spot with a good number of foreign customers seeking leisure and fun. The Café provides a scrumptious menu for its customers. Using pricing and promotional strategies, the company is set to start as a small business with a reliable growth strategy[ CITATION Zik13 \l 1033 ]. The region also has a youth population with young revelers hence it targets the university, employed and business communities. Using adopted mind mapping tools, the café design develops a market plan, operational strategies, financials and market research. These are critical for creating value propositions and business sustainability (Bocken, Short, Rana, & Evans, 2013). The business adheres to the legal framework in Greece, industry regulations and it has company laws to govern its operations. Theproduct delivery and an employee of 9 the café bar has a mission of providing quality services to its target customers. Driven by passion for service, its vision statement is “ Quality service at the best price”. The value based business is driven by company objectives. The use of business design software was more resourceful.
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Concept PlanFigure 1: Small business concept adopted from Jarrard (2018)2.0 Objectives Discovery Café Bar is a service-based business that also serves products. Targeting a sizeable audience, it has the following objectives:To provide a comfortable place where customers can have a bite and enjoy a drinkTo offer simple entertainment to the target groupTo ensure the success of the business through reduced cost of operationProvide quality and reliable customer servicesTo offer services that cater for the customer needsTo provide quality entertainment and marketing for business growthTo cater for employee needs for business sustainabilityOffer management strategies that enhance quality across its departments
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