Foces Café Lounge: Innovation in Vegan Coffee Drinks

This presentation discusses Foces Café Lounge, a sustainable cafe in London UK, that focuses on innovation in vegan coffee drinks and optimal customer service. It covers market analysis, external and internal analysis, and customer service implementation. The cafe aims to gain a 20% profit, establish customer loyalty, and deploy artificial intelligence and vegan coffee drinks in their business. The presentation also includes a SWOT/TOWS analysis, industry analysis summary, market analysis, competitor analysis, and financial projections.

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Your Name

Introduction
Hospitality industry used to play an important role for the
revenue generation. As it implements out the methods to gain the
customer service. This presentation will discuss about Foces café
Lounge situated in London UK. As it implement out the
innovation that is being used under that by providing the
optimum customer services and ideas through which they try To
innovate vegan coffee drinks to the customers. It also
Implemented market analysis external and internal analysis and
implemented customer service. It also provided the approach
through which the external environmental factors can be
implemented.
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Company Description
Foces Café Lounge is a well-known sustainable cafe which used
to deal with all the home brewing facilities of Best coffee is that
is being awarded by them as it serves out the better proportionate
of environment with well soothing structures and the culture and
it provides the customer and attractive areas with the rain on
music and a delicate climatic conditions. They used to serve out
the coffee‘s NBC brunch and also provide an attention for the
book lovers and by providing magazines and important novels in
books. It is million attractive place which used to cover out the
client in order to attract them with the flavours..
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Company Objectives
 To gain profit of 20% within their operation of business
practices.
 To maintain and establish loyalty of customers base.
 To deploy all the artificial intelligence and also the vegan
coffee drinks in their business.
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Industry Analysis Summary
 Industry size: Foces Cafe Lounge is Small-scale business and
they used to cover their cafe to be in a smaller size with a
proper segmentation in small scale medium.
 Structure: it used to cover of the business structure as the suit
property are used to handle this business as being a small
scale business practice it is being handled by the single
individual with all the abilities and the functioning.
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Market Analysis
 Segmentation- It used to cover out all the classification
regarding to the smaller segment business and also try to
capture the important areas of segments in the business
practice for maintaining the effective impact for their market
practice. It focus on the demographic areas of the business
practices in order to gain enhancement.
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Market Analysis
 Target: It is mainly refer to as a process through which
choosing of desired segment in the market areas can be
covered out as it helps out to make the needs of the customers.
This business of Foces Cafe Lounge used to focus on the use
and the middle age income people as the cafe is on small scale
industry and pieces so they try to focus on middle income
people.
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Market Analysis
 Positioning: according to eat the positioning strategies may
need approached with business can tell by focus on the
positioning of the product and services in the market. As it
implicate out to enhance the brand image and also the growth
in the organisation.
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Current company situation -
Internal
SWOT/TOWS Analysis
STRENGTHS
 The cafe used to attract the tourist as due to its great
environment.
 The organic and a vegan coffee drinks is a new innovation
which will thereby attract the youths regarding their health
and the taste.
 It has a good transportation connectivity.
 It attracts the book lovers and also the coffee lovers.
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WEAKNESSES
 The cafe used to take her time in order to invest huge amount
in the proper organisations of vegan products.
 The cafe has no brand equity in their established areas.
 The owner does not have an experience regarding to their
wagon industries in the programs of coffee is new drink.
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OPPROTUNITIES
 Foces Cafe Lounge may try to attract the customers by
attractive tourist location.
 Cafe can there be expanded menu by providing different
variety of branch and cuisines.
 Cafe as an opportunity to expand their business through
expanding various branches in different regions.
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THREATS
 Cafe has a threat of breakdown of their new vegan drinks.
 The changing trends in all the industries is a major threat for
Cafe.
 Change in preference of the customers and unavailability of
all the desired product it’s a major threat for the Foces Cafe
Lounge.
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Current company situation - External
PESTLE
 Political factor: It used to play an
important role in all the
positioning for the operations and
the control
 Economic factor: it will cover out
the inflation charge, exchange rate
and all the customer services with
the financial department. As Foces
Cafe Lounge can thereby cover
out there investment in proper
way.
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Competitors analysis
Porters five forces model
 Competitive contentions: It is mainly for the industry as they
used to cover out different coffee variations and with that they
used to serve out various cuisines and facilities and through
which the pricing in the sales can be approached out with
facing new challenges and profitability.
 Threat of substitute: This is mainly high for the Foces Cafe
Lounge as a protection services and thereby be supplied and
all the changes can there be offered with the changing in the
condition of restaurants.
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Pitch: The Bistro
 Foces Cafe Lounge is mainly a leading coffee which used to
cover out important coffees in an expanded medium with
different generations of stories and the facilities that are being
given by them. Provides out different origin of Cafe with the
supply at different flavour and punch.
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Market plan
Marketing mix method is an
powerful advertising strategy
which supports in selling and
forming powerful strategies for
business. The advertising mix
of the business task is
discussed beneath:
 Product
 Price
 Place
 Promotion
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Market Plan – Packaging &
Design
 Product: it mainly provides out the advertising make through
which all the aspects and Important codes and services are
being supplied as in cover for the original cafe it used to cover
out important product text like waffle, pancakes, cookies and
all the different wagon coffee drinks which used to attract the
clients with an attractive presentation and also it helps out to
meet the demand of the consumers.
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Market Plan – Pricing
strategy
 Price: it will cover of the commercial enterprise through
which all the middle income peoples are being targeted and it
used to cover out average pricing through which they used to
mission out in supplying the goods and the proper reasonable
cost and additional facilities regarding to the fruitful quantity
is being earned attend distinct areas at the restaurant in the
customer face.
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Market Plan- Place
 Place: It focus on all the important advertising area as it is
situated in London at it used to create a great environment
through which all the customers can thereby targets in the
venture and also in the commercial enterprise through which a
well-known region and the efforts can be implemented.
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Market Plan –
Promotion/Distribution
 Promotion: It provide some crucial issue through which in
proper marketing advertising it been given and in profitability
engagement is being provided through different promotional
techniques and advancement it provides out the optimum
goods in Digital mediums and platforms.
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Financial plan/Revenue
Projection21
Restaurant installations
Tables and chairs 20000
Tills and desktops 15000
Menu printing 5000
Tablecloth and napkins 10000
Internet and telephone 600
Fittings 5000
Total restaurant cost 55600
Kitchen Installation:
Cutleries and plates 10000
Cabinet 3200
Countertops 1100
Faucet 250
Floring 1500
Sink 1500
Friers 10000
Grill 15000
Total Kitchen cost 32550
Administrative overheads 10000 10000
Total setup cost 98150
Set up Cost

Financial plan/Revenue
Projection22
"The Bistro" projected statement of income and
expenditure
Nov-21 Dec-21 jan-22 Feb-22
Sales: Food 250000 330000 400000 400000
Beverage 130000 120000 100000 170000
Total 380000 450000 500000 570000
Cost of Sales Food 66000 58000 70000 70500
Beverage 24000 15000 23000 18000
Total 90000 73000 93000 88500
Gross profit 290000 377000 407000 481500
Administrative expenses
Salaries and wages 6000 6200 8250 8000
Overhead expenses 25000 32000 32000 35000
Marketing 15000 11000 11000 11000
Utility 7000 4500 4800 5000
Repairs and maintenance 2000 3800 5200 8000
Heating and lighting 2000 2500 3000 3000
Insurance 4000 4000 4000 4000
Rent 5500 5500 4500 5500
Total expenses 66500 69500 72750 79500
Earnings before tax 223500 307500 334250 402000
Tax 44700 61500 66850 80400
Net profit 178800 246000 267400 321400
Projected revenue

Cost and Revenue Analysis
The business is expected to get into working in August 2021
with a projected cost of £98150
Revenue streams for the first 3 months is expected to be as
follows:
November: £178800
December: £246000
January: £267400
February: £321400
From the expected scenario, the business will reimburse the
investment by the first month and make a profit of £80650 after
deducting the initial investment of £98150 and from the second
month, the business will make better profit.
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Conclusion
The conclusion drawn from the presentation are that business
planning is very important in order to establish a business. The
planning helps in proper execution and avoiding the chances of
challenges in the operation of the business. The plan must be
prepared after proper industry and market analysis.
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Reference
 Truong, N. and et.al., 2020. Exploring the Impact of Innovativeness of
Hospitality Service Operation on Customer Satisfaction. Operations and
Supply Chain Management: An International Journal. 13(3). pp.307-319.
 Vatan, A. and Yilmaz, Z., 2020. New Ceramic Solutions in Sustainable
Hotels within the Scope of Sustainable Innovation. In Entrepreneurial
Opportunities. Emerald Publishing Limited.
 Velasco-Vizcaíno, F., Pohlmann, A. and Cepeda, M., 2020. “We have our
style!” Optimizing food experiences in personalized catering boutique
concepts. In Case Studies on Food Experiences in Marketing, Retail, and
Events (pp. 147-159). Woodhead Publishing.
 Yigitcanlar, T., Kankanamge, N. and Vella, K., 2021. How are smart city
concepts and technologies perceived and utilized? A systematic geo-Twitter
analysis of smart cities in Australia. Journal of Urban Technology. 28(1-2).
pp.135-154.
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