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Concepts of Marketing on EE company | Report

   

Added on  2020-02-03

13 Pages4109 Words59 Views
Marketing Essentials1

TABLE OF CONTENTSIntroduction......................................................................................................................................3Task 1...............................................................................................................................................3Task 2...............................................................................................................................................3Conclusion.....................................................................................................................................10References .....................................................................................................................................112

INTRODUCTIONMarketing is the action of business of selling and promoting of any products or services,it include research of marketing and advertisement. Marketing helps in increasing the sale of theproducts and services and further it also increase the profitability of the organization. The presentreport is based on EE company,it is the largest mobile network operator in the UK, and havearound to 28 million customers and largest operator of 4g services. The present report covers theconcepts of marketing, including, current and future trends is introduced. Along with this, rolesand responsibility of marketing influence the marketing manager at EE limited is explained.Apart form that, the marketing plan is produced and element of marketing mix is disscussed.TASK 1Covered in PPtTASK 2a. Comparison of EE limited with other UK mobile service companiesThe foundation of marketing remains as marketing mix refers as a set of marketing toolsorganization uses to achieve target of profit maximization with customer satisfaction. Marketingmix includes four elements of marketing as product, price, promotion and place (Guy and Patton2013.). These four elements are useful tools to develop product's quality and maintain itsposition in the market so that company can survive in competitive environment by providinggoods and services to customer according to customer needs and desires.To determine product's price and quality which comforts customers and place, where tosale products in how manner (Biggemann, 2012). It is needed to focus on product featuresrelated to market competition, where product develops and determine product's price and place tomake position in market therefore, product can develop and sustainability of product can remainin effective manner. EE limited of UK provides facilities of mobile communication services as mobilenetwork operator, internet service provider and provides comfort facilities to its customers sothat they can attract with EE limited product's features and also can be able to maintain itsposition in UK market (Garrigos-Simon, Lapiedra Alcamí and Barberá Ribera, 2012). There areseveral competitor of EE limited in UK market, who provides mobile communication and3

broadband services to customers. One of them competitor is Telefonica UK limited companywho focuses on profit maximization mission only. The comparison between these two companiescan be comprises asObjective:- Each and every company focuses on an objective. EE limited focuses on profitmaximization with customer satisfaction, while Telefonica company focuses on profitmaximization target only. EE limited plans to produce products on the behalf of demand andcustomer needs so customer can satisfy with organisation and attracts towards company'sproducts and qualities (Jones and Rowley, 2011). While, Telefonica company pushescustomer towards product company made, it focuses on product's features only tries toincrease quantity of selling at large scale.Identity:- EE limited identifies as marketing targets the manufacture of a brand and quality ofgoods and services, so it can easily fulfill customer needs. Telefonica company limitedpossesses no brand identity and it is just an ability to fulfill needs of the company (Satit,Tatand Sukati 2012). Therefore, both companies recognizes as to achieve maximum revenuebut the difference is one focuses on behalf of customer needs while other as Telefonica forproducts' selling at maximum level.Horizon:- As per future tendency, it seems like the company who produces products on behalf ofcustomer needs remains sustain its products' position for life long and attracts its customersthrough new innovations and add extra facilities on customer demand by taking feedbackthrough research and development department (Grönroos and Ravald 2011). EE limitedfollows this term and remains horizon for long term. While, Telefonica's horizon considersfor short time period as it makes product and focus on innovations too but only regardsgoods and services facilitates to customers.Brand management:- Both companies are famous for brand recognition. Therefore, to maintainbrand which companies provides is also responsible for companies' expansion. If there isany problem or negative feedback occurs, then EE limited tries to manage its brand andfacilitates facilities to solve out the problem (Lehtinen, 2011). But in case of Telefonica, itdoes not try to focus management of its broadband facility and just try to push customerstowards brand to its customer and during problems and complaints, Telefonica tries to solve4

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