LO1: Formulation and Implementation of the Research Project 6

Table of Contents
LO1: Understand how to formulate a research specification:.........................................................................................
AC1.1 – Formulate and record possible research project outline specifications:........................................................
AC1.2 – Identifying the factors that contribute to the process of research project selection:.....................................
AC1.3 – Undertaking a critical review of key references:...........................................................................................
AC1.4 – Producing a research project specification:...................................................................................................
AC1.5 – Providing an appropriate plan and procedures for the agreed research specification:..................................
LO2: Implementation of the Research Project ................................................................................................................
AC2.1 – Research Questions:......................................................................................................................................
AC2.2 – Proposed Research Investigations:................................................................................................................
AC2.3 – Recording relevant data:................................................................................................................................
LO3: Evaluation of Research Outcome...........................................................................................................................
AC3.1 – Appropriate Research Evaluation Technique:...............................................................................................
AC3.2 – Interpretation and Analysis:..........................................................................................................................
AC3.3 – Recommendations with justification:..........................................................................................................
LO4: Present research outcome.....................................................................................................................................
AC4.1 – Research outcome:......................................................................................................................................

Appendix:.......................................................................................................................................................................
LO1: Understand how to formulate a research
specification:
AC1.1 – Formulate and record possible research project outline
specifications:
London Construction Company is mainly a company that works on the real estate
projects and the different assignments related to the construction of big buildings in various parts
of the town. The construction company mainly facilitates the understanding of the business as
well as identifying the strengths and loopholes pertaining to the same (Sheth & Sisodia, 2015).
This research project mainly concentrates on business research that can serve as a guideline to all
the construction based Business Company to formulate their research work properly. The
research is completely based on the system of doing a thorough analysis of the market, and
create some marketing strategies to increase the revenue of the business.
The main aim of every business is to market the given product, and enhance the
development of the trade by the increasing revenue pertaining to the business. The business can
naturally ensure better revenue than anything else by just giving some kind of better opportunity
related to the business strategy (Wang & Pizam, 2011). The implementation of a proper business
strategy is directly linked with the environmental analysis of a particular place. The London is
facing bigger challenges in the construction industry nowadays. The project considers the study
of the serious methods by the help of which every industry including the construction industry
would develop itself for the better.

This research work even concentrates on collecting data from the management people
and mingle it with the information collected from the survey, and give the same a basic
formation by which everything would be made possible.
AC1.2 – Identifying the factors that contribute to the process
of research project selection:
There are several factors that contribute to the present management research. A
management research is mainly based on twofold factors, like the internal development factors
and the external development factors (Armstrong & Adam, 2014). The most amazing part of the
two is that they are interlinked with each other, and one cannot thrive without another. The
internal development is mainly done by the help of HRM theories to make the workplace better,
and manage the employees to make the organization move towards a bigger goal. The external
development factors consist of the increase in revenue that ultimately generates the revenue, and
makes the product popular by applying marketing strategies.
The entire progress of the research is based on studying the management theories as well as the
marketing theories. There are many theories, and it is very important to measure its pros and
cons, and decide the exact theory that would be best for the London Constructions.
AC1.3 – Undertaking a critical review of key references:
Marketing theories constitute the external development factors of London Constructions.
The marketing of every industry follows the pattern of marketing mix. Now, it is also known as
the 4Ps of marketing, which means the product, price, promotion and place concerning a
particular product. If all these four factors are improved, the business would also become better
over time (Nwankwo & Gbadamosi, 2010). The extended 3Ps of the marketing mix consists of
people, physical evidence and the process. However, the management theories consists of the
strategic management and the operational management in London Constructions. An industry
can either strictly follow the marketing methods whereas the technique might even be operation
based (Foxall, 2014).
The operation based techniques consist of a flexible strategic organizational policy in the
London Constructions where everyone would be able to have a voice in the development of a

strategy (Renz, 2016). It is more employee oriented than process oriented. Nevertheless, if the
business becomes completely strategy based, then the strategy cannot be changed very soon.
AC1.4 – Producing a research project specification:
The main aim of this research project is to find out the real method of understanding the
perfect strategy for the sake of London Constructions. The term strategy implies both the
management strategy and the marketing strategy (Mudie & Cottam, 2010). The management
strategies consist of the methods used for the sake of increasing the teamwork, and the hiring of
efficient employees inside the organization (Hoye & Smith, 2015). However, the marketing
strategies consist of the methods that would increase the revenue of the organization within the
entire industry, and make London Constructions reach a big popularity. The specifications also
consists of the method that is used for the selection of a particular strategy.
The recruitment policies, the management policies and the marketing policies all consist
of the specification inside this research work (Armstrong & Adam, 2014). The research work
would even consist of various methods that are applied while formulating the strategies inside
the workplace. The strategies would be completely at par with the benefits of the organization.
Below are the research methodologies undertaken by the surveyor to conduct this investigation- Research design- This is a clear depiction of the chosen design of the study where it is
also termed as the blueprint of the research work that will further guide the surveyor to
determine other requisite tools to conduct a directional investigation. Herein, exploratory
research design has been chosen by the investigator in context to the chosen subject
matter of this survey. On whose basis, they will hereby refer to explore several business
related ideas for orienting the business at much contending position in the market. Data collection- Here, both primary and secondary data collection methods have been
opted by the surveyor where the primary set of information has been generated by
directly interrogating the targeted participants of this study. These are the employees of
the selected organisation operating in the construction industry of UK named London
constructions. However, the secondary data has been gathered by referring to their
company records and governmental reports, etc., that has in turn indicated some pre
established studies.