TASK 11: Research Project Outline Specification
22 Pages2705 Words109 Views
Added on 2020-09-17
About This Document
Research Project INTRODUCTION 1 TASK 11 1.1 Formulate and record possible research project outline specification 1 1.2 Identify the factors that contribute to process of research project selection2 1.3 Undertake a critical review of key references 2 1.4 Research project specification3 1.5 Appropriate plan and procedure for agreed research specification3 TASK 24 CHAPTER 2: LITERATURE REVIEW 4 2.1 Resources which required in the research 4 2.2 Machado Literature review 4 CHAPTER 3: METHODOLOGY 6 3.1 Use appropriate research evaluation techniques 6 CHAPTER 4 DATA
TASK 11: Research Project Outline Specification
Added on 2020-09-17
ShareRelated Documents
Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Formulate and record possible research project outline specification..............................11.2 Identify the factors that contribute to process of research project selection....................21.3 Undertake a critical review of key references..................................................................21.4 Research project specification .........................................................................................31.5 Appropriate plan and procedure for agreed research specification .................................3TASK 2............................................................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Resources which required in the research........................................................................42.2 Literature review..............................................................................................................4CHAPTER 3: METHODOLOGY...................................................................................................63.1 Use appropriate research evaluation techniques...............................................................6CHAPTER 4 DATA COLLECTION AND ANALYSIS................................................................72.3 Record and collate relevant data where appropriate.........................................................7CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS.................................................133.3 Make recommendations and justify areas for further consideration..............................13TASK 4..........................................................................................................................................144.1 Use an agreed format and appropriate media to present the outcomes of the research to anaudience................................................................................................................................14REFERENCES..............................................................................................................................15APPENDIX....................................................................................................................................17
INTRODUCTIONMarketing is the main element of any organisation whether they are dealing in any kindof product, services or working under any industry. Although this is the time of digitaltechnology and this is affecting all the departments of organisation so technology is alsoaffecting and making way for the marketing department of organisation. Qbic Hotel London isthe TASK 11.1 Formulate and record possible research project outline specificationBackground of studyThe present report will be based on how the digital marketing is been used in hospitalityindustry and the case study is on Qbic Hotel London to increase the sales performance. QbicHotel London is the renowned group of hotel whose base in UK and operating under thehospitality industry which is the most fast moving and developing industry of world. Qbic HotelLondon is using the digital marketing to increase the sales revenue and profit maximisation bypromoting the company in market.Aim of research: To analysis the impact of digital marketing on the sales performance: A casestudy of Qbic Hotel LondonObjectives of researchTo understand the meaning of digital technology and marketing.To analyse the impact of digital marketing on sales performance of Qbic Hotel London.To give recommendations on the efficient use of digital marketing so that sales could beimproved.Research QuestionsQ1 What is the influence of digital marketing on sales?Q2 How will this marketing help in increasing the sales revenue and performance ofcompany?1
1.2 Identify the factors that contribute to process of research project selectionRational of the study:the main aim behind the study is to throw some light on theimpact of digital marketing on increasing the sales performance and revenue of QbicHotel London. The research project is conducted so that scholar could identify reasonbehind increased use of digital form of technology in all departments of hotel. As intoday's time all customers are using social media platform to remain in touch with theoutside world and so is the case with companies that are operating within markets. So itseems very important for scholar to have the study on this topic of how digital marketingwill be helping company to improve sales (Kahraman and Karaşan, 2018). The project willalso be covering the ways in which Qbic Hotel London could increase the use of digitalmedia as the platform to generate sales.1.3 Undertake a critical review of key referencesAccording to Zettelmeyer and Merkley, (2017) digital marketing is that form of doing thepromotion of products and service of company with the help of which they will be able to reachlarger market share of world. Marketing is very much important for all company as this willenable them to show case their products to customer and enabling customer to know aboutcompany. This digital marketing will also be helping the customer to easily shop though the useof digital technology by just setting at any place in world.Contrary to this Montecchi and Nobbs, (2018)states that use of digital technology withinthe company is always over emphasised which is generally not that much required. They say thatuse of technology in company must be under the control of management so that it is not misused.According to Kannan, (2017) marketing is the most important part of any industry orcompany as this will be helping both company and its customer in getting connected with eachother. In the present ear where everything is been on the finger tip of customer and businessmanit is important that they are using digital marketing as tool.However, as per views of Carvalhosa, Portela and Machado, (2017) who said thatimportance of digital marketing is been under utilised in the hospitality sector as they think that itwill be of no use for the company. But digital marketing will be helpful in the way that customer2
now can easily book their tickets, see the fare of hotels, cancel them as and when they want toand do lot more through the use of digital media.1.4 Research project specification The present report where scholar need to find out the impact of digital marketing inincreasing sales revenue of Hilton hotel a work specified structure need to be followed. All thedifferent part of this research whole topic need to be covered so that this could be useful for thepeople who will be further doing the research on the same topic and for company itself.Literature review: this is very important part of the research which will be including all theviewpoints of different authors who have said or written somewhere about the present topic. Thepoint of view of these authors could be against or in favour of the topic which need to beincluded in whole work or study.Research Methodology: these are various methods which are used in conducting the projectwork. They are set methodology which are been applied by scholar in project and this will behelpful in data collection and data analysis so that conclusions are made in further part.Conclusions: this is the end part of any project work which will be including the conclusion andsuggestion or recommendations of the topic. For finding out what could be analysed by thewhole research work it is required to make concluding part in project work.1.5 Appropriate plan and procedure for agreed research specification Key Activities1stWeek2nd &3rdWeek4thWeek5thWeek6thWeek7th &8thWeek9thWeek10thWeek11thWeek12thWeekIntroduction forthe researchLiterature ReviewGatheringsecondary dataData analysingResearch Design3
ResearchMethodologyDeveloping surveyquestionGatheringcustomer's reviewsAnalysis ofprimary andsecondary dataConclusions andRecommendationsCompletion ofremaining workRevise and draftFinal Submission4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Impact of Digital Technology on Business Performance : Case Study on Qbic hotellg...
|25
|6221
|48
Research Projectlg...
|10
|380
|95
(solved)Impact of Digital Technology on Business Activitieslg...
|13
|4001
|214
Implications of Digital Technologies on SME’slg...
|38
|7253
|31
Unit 6 Managing Successful Business Reportlg...
|23
|4211
|60
TASK 11: Formulation and record possible research project outline specificationlg...
|20
|2887
|393