Consultancy for Tourism, Hospitality and Events

Consultancy for Tourism,
Hospitality and Events

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Examination of the key trends in the food and beverage sector in the hospitality industry.......2
Reviewing current food and beverage offer of the chosen hospitality business ........................4
Evaluating the impact of new food and beverage trends on consumer choice and spending.....6
Providing recommendations for improvement of their food and beverage offer........................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Hospitality is the industry that includes numerous different number of sectors. In all these
different sectors various organisations are working to satisfy the demand of consumers and
earning significant amount of profits (Hospitality Industry: Definition & Overview, 2020). Food
and beverage is the one that lies in hospitality industry. Large number of different businesses
present in this sector includes restaurant, cafe, pubs and bars. The main aim of these all is to
satisfy the demand of consumers to earn significant level of profit. Role of management in same
is important because needed to made changes in offerings and business model on continuous
basis according to recent trends. In case, if anyone not able to made changes then not possible to
gain success. There is frequent number of changes in trends under food and beverage sector and
their adherence on time is must for all different nature of businesses to gain success in market.
Under this sector, trends are not only regularly changing related to product offerings but it does
for all different associated aspects of a business such as business model, ambience, services,
technology and location. It is an obligation over management that focus over all different trends
so able to improve capabilities and power to attract new potential consumers. This is the only
way that will help different businesses under this sector to sustain for longer period of time.
There are numerous number of benefits associated with adherence of regular market trends to an
organisation such as competitive advantage, high brand image, customer satisfaction, long term
relation with consumers and high amount of earnings. The hospitality business taken for analysis
in this regard is named as The Fat Duck. It is one of the finest restaurant that received five
Michelin stars. This has physical market presence in Bray, Berkshire. It is famous in market for
its 14-course tasting menu that features quirky dishes such as nitro-scrambled eggs and a dish
called Sound of the Sea which includes listening to audio as part of the experience and bacon and
egg flavoured ice-cream.
The aspects covering in this report includes examination of the key trends in the food and
beverage sector in the hospitality industry, reviewing current food and beverage offer of the
chosen hospitality business, evaluating the impact of new food and beverage trends on consumer
choice and spending and providing recommendations for improvement of their food and
beverage offer.
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