Consumer Behavior

Running head: CONSUMER BEHAVIOR
Consumer behavior
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2CONSUMER BEHAVIOR
Answer1a.
The ways of doing business in the traditional or early times are way different than what it
is now. During those times, the companies knew that they are free to launch the product
whenever they feel you do so. This is because then customers were not left with many options.
As a result of this, the customers kept on waiting patiently before the products were launched.
Eco Blimp Advertising
The organizations used to carry in with their advertising campaigns by putting up an
advertisement on the blimps or the moving vehicles. The vehicles would be moving across the
parks, beaches or other such places of public gatherings. (Oliveira et al. 2016). This would help
the customers to know about the information of the products that are being launched. The
customers had a longing for knowing the updates about new products so they would patiently
keep on hearing the announcements being made.
Flyers and brochures
In traditional times, the organizations used to carry on with their business by making their
new product announcements through the brochures or any handouts. The organizations knew that
the customers would read these brochures and flyers that are usually given along with
newspapers or any daily magazines
The customers, on the other hand, knew that they would be able to reach to the organizations by
getting all the business information through the news that is printed on these flyers other
magazines. The customers used to keep a sharp eye on the newspapers so that they could get the
information about any newly launched products and any exciting discounts as well.

3CONSUMER BEHAVIOR
Answer 1b
Technology has largely influenced the growth and the development of business in the 21st
century. This is because with the arrival of technology the concept of mobile marketing or
internet marketing has come into being. Internet marketing is one of the most important aspects
of technological advancement in the field of business. This helps in bridging the gap between the
companies and the customers. Customers living in any part of the world are capable of getting
the updates of all the newly launched products just by one tap or one touch. The business
organizations are capable of targeting customers by creating engaging content on mobile
marketing apps.
 The most crucial strategy that is to be taken by the companies is to develop a strong and
attractive content on their websites. They have to use some rich, crisp and precise content
that will be attracting the attention of the customers right on the first go.The social
networking sites like Facebook, Instagram, Twitter, and any other such platforms appear
to be very useful for the business organizations and the customers. The customers can
visit the web pages or the company websites that often come as the prompts in social
networking sites.
 The companies have to train their customer care representatives to stay updated on a 24*7
hour basis with all the required details so that they can solve the customer complaints at
any point in time. The customers can get easy solutions for their purchase related queries
at any point of time just by posting their quires. They can easily tweet their queries on
twitter accounts or post them as blogs on their social networking sites.
 The companies must try to develop chatbot systems so that the customers can narrate
their complaints via chat and be assured that their issues will be solved.