DIGITAL MARKETING WEEK 11 INTRODUCTION TO DIGITAL MARKETING
Added on 2020-06-04
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INTRODUCTION TODIGITALMARKETING
Table of ContentsWEEK 1...........................................................................................................................................1INTRODUCTION.......................................................................................................................1WEEK 2...........................................................................................................................................2SEO..............................................................................................................................................2WEEK 3...........................................................................................................................................4PPC..............................................................................................................................................4WEEK 5...........................................................................................................................................5Email Marketing..........................................................................................................................5WEEK 6...........................................................................................................................................6Display advertisement..................................................................................................................6WEEK 7...........................................................................................................................................8Social media marketing................................................................................................................8WEEK 8...........................................................................................................................................9Mobile marketing.........................................................................................................................9WEEK 9.........................................................................................................................................10Business analytic........................................................................................................................10WEEK 10 ......................................................................................................................................12Strategic and planning................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
WEEK 1INTRODUCTIONDigital Marketing is a platform were marketing of products are done digitally that meanswith the help of internet. There are various digital channels with the help of which marketingcould be done digitally such as websites, email, social media, etc. This days more than half of theworld spend most of the time in internet. So, internet has become of the fast growing platformfor marketing. People started ordering cloths, food, furniture, all day-to-day essentials online. Traditional marketing refers to the type of marketing in which marketing was done with the helpof print, broadcast, telephone, and etc. Print is one of the oldest type of marketing in which it was done with the help of advertisement in newspapers, magazines, brochures, etc.Broadcast marketing is done with the help of radio and television in which commercial advertisements are featured for marketing (Chaffey, Smith and Smith, 2013). Telephone comes under telemarketing in which advertisement is done over phone.Postcards, letters, etc. are also used for telemarketing.Marketing is all dependent on the type of company. Large companies use broadcastmarketing because it is one of the successful and expensive processes. Small level companiesusually print letters, brochures, etc. and distribute them.Apple is one of the leading company in the digital world. Though, apple spends very less budgetin marketing. It uses traditional approach like advertisements on television, newspapers, etc.As the world is advancing so do the people and they are basically dependent on internet. Withthe help of digital marketing various levels could be reached that is impossible with the help oftraditional marketing (Ryan, 2016). The different approaches of digital marketing are:Infinite audience could be reachedDirect interaction between the audience and the businessCost-efficientFeedback from the audience could be received1
Development of the brandReal time result could be seenSuitable for both small-scale and large-scale companiesApple uses digital marketing very occasionally. Whenever there is any announcement of newapple product launch, the other network carriers launch different service plan under which youcan buy the phone. So this digital advertisement could help the brand to grow at higher rate.Market research is basically a process of gathering information of a new product launched in themarket through research. In this process interaction with the consumers are done to know thefeedback of that product (Tiago and Veríssimo, 2014). It is one of the most important strategy ofbusiness. Market research helps in understanding the market better. It also helps to understandthe competitors. Market research with the help of internet helps the consumers all the types ofproducts available in the market. Apple is basically keeping an eye on how people are using theproduct and focusing more on development of the product. WEEK 2SEOSEO termed as Search Engine Optimization is considered as the process that effect theonline visibility of webpages in web search engines unpaid results. SEO tends to target manydifferent type of search such as video search, image search, academic search, industry specificvertical search engines and news search. In the form of internet marketing strategy, SEOconsider how the local search engines work which includes computer programmed algorithm anddictate the search engine behaviour what people tends to search and actual keyword that aretypes in search engines (Killoran, 2013). The leading search engines such as Google, Bing and Yahoo! tends to use crawlers tofind appropriate pages for algorithm search results. Every business wants to sow itself at the topof search results when consumers search for the products they sell. People generally use differentsearch engines in order to get more information regarding products they are interested in topurchase. To reach at the top of the search result take lots of hard work and an improved searchengine optimization strategy. By the appropriate use of search engine optimization business canattract more mount of leads and sales. Here are some basic tips that can be used by Apple toimprove their organic ranking:2
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