Research Methods

Develop research skills for dissertation and career in accounting, finance or research.

Consumer behavior study in Dubai and Sharjah with relation to the clothing market.

Consumer Behavior Study in Relation to the Clothing Market

CIMA 1

This research aims to recognize the factors that influence the behavior of customers towards online shopping for fashion clothing in the UK. The study discusses the concepts and factors of consumer behavior and customer satisfaction and its impact on the use of the online platform for purchasing fashion clothing. The research work will shed light on the factors for improving customer satisfaction and consumer behavior so that they can continue using online platforms for shopping fashion clothing.

Hartpury University and Hartpury College

Data Science and Big Data

Languages and Culture

Statistics and Probability

Investigating consumer behavior and satisfaction towards online buying - A case study of fashion industry in the UK

This presentation delves into the concept and theories of consumer behavior, focusing on young consumers and their relationship with retail shops in Hong Kong. It explores the factors that influence buying decisions, such as affordability, wide range of options, and effective communication strategies. The presentation also discusses the loyalty of young consumers to retail outlets and the increasing impact of online retailing. Overall, it provides valuable insights into the behavior of young consumers and offers recommendations for effective communication and training strategies for retail staff.

Consumer Behavior - Young consumers and retail shops in Hong Kong

Presentation

This article discusses the phases and assessment of a business research project. It covers problem discovery and definition, review of literature, and factors affecting ethical customers' purchase intentions. The research aims to analyze the gap between attitude and behavior of ethical consumers and recommend effective marketing strategies. The article also provides a summary reference list.

Business Research Project Phases and Assessment

Leadership Management

Professional Development

Managing a Research Project

Factors Affecting Spending Behavior of Young Adults | PPT

This research investigates the impact of social media marketing on consumer buying behaviour with a case study of GGI Retail, UAE. The research aims to examine factors affecting consumer behaviour, determine academic theories regarding social media marketing, evaluate the impact of social media marketing on purchasing behaviour of consumers, and recommend innovative ideas about digital marketing to influence the buying behaviour of consumers. The research will use a mixed research design with both literature review and survey through questionnaire. The expected output is to increase awareness regarding factors influencing purchasing behaviour of customers and generate new knowledge regarding strategies which would be supported by management in order to resolve the existing research issues.

Consumer Behavior Study in Relation to the Clothing Market

End of preview

Investigating consumer behavior and satisfaction towards online buying - A case study of fashion industry in the UK

Consumer Behavior - Young consumers and retail shops in Hong Kong

Business Research Project Phases and Assessment

Managing a Research Project

Factors Affecting Spending Behavior of Young Adults | PPT

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAE

Consumer Behavior Study in Relation to the Clothing Market

End of preview

Investigating consumer behavior and satisfaction towards online buying - A case study of fashion industry in the UKlg...

Consumer Behavior - Young consumers and retail shops in Hong Konglg...

Business Research Project Phases and Assessmentlg...

Managing a Research Projectlg...

Factors Affecting Spending Behavior of Young Adults | PPTlg...

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAElg...

Investigating consumer behavior and satisfaction towards online buying - A case study of fashion industry in the UK

Consumer Behavior - Young consumers and retail shops in Hong Kong

Business Research Project Phases and Assessment

Managing a Research Project

Factors Affecting Spending Behavior of Young Adults | PPT

Impact of social media marketing on consumer buying behaviour: A case study of GGI Retail, UAE