Consumer Behaviour and Insight

Consumer Behaviour
and Insight

Contents
INTRODUCTION.......................................................................................................................................3
Compare and contrast the key differences between B2C and B2B decision-making processes...............3
Evaluate how market research differs between B2B and B2C.................................................................4
How personality, motivation and customer perception influence on decision making.............................4
Behavioral and cognitive approach to consumer learning........................................................................5
Impact of culture and other factors over consumer behavior...................................................................5
Role of digital audience research development........................................................................................6
CONCLUSION...........................................................................................................................................6
REFRENCES..............................................................................................................................................7

INTRODUCTION
It is very essential for every organization to decide appropriate mode of commercial
transaction because through it they able to operate their business functions in effective manner.
Along with this it will also help in identifying proper potential customers for products and
services offer by company at a specific marketplace (Biswas and Roy, 2015). Organization taken
for this assignment is Unicorn Grocery that is operating its business function at Manchester,
United Kingdom as grocery store. Products offer by respective company are baby food, house
wear, house cleaning products, meat and many more. Topics explained in this report are
difference between B2B and B2C, how market research diverse these factors. Along with this it
will include impact of personality, self motivation and customer’s perception impact on decision
making as well as it will also include diverse approaches and factors influencing consumer
behavior.
Compare and contrast the key differences between B2C and B2B decision-making processes
There are several factors which make B2B and B2C decision making process differ and
which will help Unicorn Grocery to decide which is more appropriate for them. For which
evaluation of different between both the transactional mode are given below:-
Basis of comparison B2B B2C
Meaning It is define as process when
selling and purchasing
transaction of offering are
done between two businesses.
It refers to process at which
company sell or offer their
products and services to its
potential customers.
Service Users Consumers of B2B business
will be company (Kulmala,
Mesiranta and Tuominen,
2013).
On the other hand a service
user of respective mode is
customers or end users.
Merchandise Quantity The respective kind of
business is operating at large
level.
Whereas they conduct
business operation through
small quantity of